Director, AI Marketing

CentralReach • Holmdel Township, NJ

3d • Hybrid

About The Position

CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
CentralReach is seeking a Director of AI Marketing to define and execute how we bring AI capabilities to market as part of the CentralReach platform.
This role sits at the intersection of product, technology, marketing, and market strategy, helping shape how AI-powered capabilities are positioned, adopted, and understood across the healthcare industry. As an individual contributor, this role combines strategic ownership with hands-on execution — from developing the narrative for AI across the platform to driving go-to-market initiatives, thought leadership, and adoption across our customer base.
This role reports to the Chief Marketing Officer and partners closely with Product Marketing, which leads launch execution and product-level assets. The Director of AI Marketing focuses on ensuring AI capabilities are brought to market through a cohesive strategy and narrative rather than individual product launches.
The ideal candidate has experience marketing AI-powered capabilities, AI agents, or machine learning–driven products and understands how to translate emerging technologies into clear customer value.
Ideal Candidate Background
The ideal candidate has experience bringing AI-powered capabilities to market within a technology platform and enjoys operating at the intersection of product, marketing, and emerging technology.
They are equally comfortable shaping how new technologies are positioned in the market and rolling up their sleeves to execute the programs that bring them to life.
This role is well suited for someone who has:
Helped bring AI-powered features or products to market at a SaaS or technology company
Experience translating complex technical capabilities into clear customer value
Worked closely with product and engineering teams to commercialize new innovations
Built narratives and go-to-market strategies around emerging technologies such as AI, automation, or data-driven products
Thrives in environments where they can both define strategy and execute key initiatives themselves

Requirements

• 8–12+ years of experience in product marketing, platform marketing, or related roles
• Experience marketing AI-powered, machine learning, or automation-driven capabilities or products
• Proven ability to develop positioning, messaging, and go-to-market strategies for emerging technologies
• Strong ability to translate complex technical functionality into clear customer value
• Experience working cross-functionally with product, engineering, sales, and marketing teams
• Excellent communication, storytelling, and strategic thinking skills

Responsibilities

• Define the AI Positioning and Narrative for CentralReach
• Lead Go-To-Market Strategy for AI Capabilities
• Drive AI Adoption and Cross-Sell
• Ensure a Cohesive AI Narrative Across Products
• Serve as a strategic partner to product leadership on AI innovation.
• Lead AI Thought Leadership and Industry Narrative

Benefits

• competitive compensation
• comprehensive health benefits
• generous PTO
• 401(k) matching
• paid parental leave
• hybrid work schedules
• career development support
• wellness programs
• opportunities to give back through CR Cares™, our community engagement initiative

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed