Director, Marketing AI Innovation

Johnson & Johnson Innovative Medicine • Horsham, PA

1d • Hybrid

About The Position

Johnson & Johnson Innovative Medicine is recruiting for a Director, Marketing AI Innovation in Horsham, PA. An internal pre-identified candidate for consideration has been identified. However, all applications will be considered. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine

Purpose: As Director, Marketing AI Innovation, you will lead the design, development, and scaled deployment of AI-powered marketing capabilities across the US organization. Your mission is to transform how teams generate insights, develop creative, and move content through compliant approval—using AI to drive speed, quality, and measurable business impact. You will operate at the intersection of marketing strategy, AI technology, data, and creativity—turning AI into a durable, enterprise marketing capability in a highly regulated environment. You will be responsible for orchestrating end-to-end digital capability evolution—identifying opportunities, architecting solutions, and ensuring seamless integration with key business processes. Success in this role hinges on an ability to build strong cross-functional relationships, influence stakeholders at every level, and balance commercial priorities to accelerate marketing performance and position J&J as a leader in data-driven commercialization. Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach, and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven way. This position will report to the Senior Director, Customer Engagement, Content & Media Excellence.

Requirements

• BA/BS Required. Advanced degree in business, marketing, technology, or related field preferred.
• Minimum 10 years’ experience in commercial marketing or commercialization roles within the pharmaceutical, biotechnology, or healthcare industry
• Strong commercial acumen and the ability to translate business needs into technical requirements for scalable solutions
• Proven experience in leading large-scale marketing capability transformations, with a strong track record of driving digital and AI-enabled initiatives
• Exceptional stakeholder management and cross-functional collaboration skills, with an aptitude for navigating complex organizational structures and/or systems
• Deep understanding of marketing technology platforms, including experience with unified marketing portals, content management systems, and self-service solutions
• Demonstrated expertise in partnering with IT, Legal, and Regulatory teams to implement and evolve technology-enabled review and approval workflows
• Analytical mindset, proficient in measuring technology adoption and marketing performance through data and KPI
• Excellent communication skills, with the ability to influence at all levels of the organization, ability to translate complex information into simple plans.
• Experienced leader of cross-functional teams, and in being a member of a cross-functional team.
• Strong relationship management and agency leadership experience
• Demonstrated ability to influence in a large and matrixed organization required
• Experience to develop, communicate, advocate and execute a strategy required
• Proven experience in prioritizing and managing a complicated portfolio of projects required
• Proven success in working in a matrixed organization with strong collaboration and influence skills.
• Demonstrated experience and strength in senior leader communications (e.g., written recommendations and live presentation) and influence, and the ability to build strong, trust-based relationships with peers and broad stakeholders.
• Accountable individual, who takes initiative in setting and implementing goals, meeting deadlines, making decisions, recommending improvements, and holding self and team members accountable to deliver goals and objectives.

Nice To Haves

• Advanced degree in business, marketing, technology, or related field preferred.

Responsibilities

• Define and own the US Generative AI roadmap for end to end Marketing Enablement (ie. Content Creation, copy approval / review, Marketing Insights, campaign development, media deployment)
• Ensure strategic accountability for adoption of GenAI solutions across marketing and cross-functional teams.
• Establish and oversee feedback mechanisms to continuously improve GenAI tools based on user input and performance data.
• Translate business needs into prioritized AI use cases across insights, content creation, and copy approval/review.
• Establish clear success metrics for adoption, efficiency gains, and ROI.
• Partner with subject matter experts, data science, engineering and IT along with external vendors to deliver GenAI solutions.
• Oversee vendor and partner relationships, ensuring alignment on timelines, deliverables, and integration milestones.
• Oversee budget planning and resource allocation for GenAI marketing enablement initiatives.
• Ensure solutions are user-centric, compliant with industry regulations, and designed for adoption at scale.
• Ensure all GenAI solutions comply with Responsible AI standards and data privacy regulations, in alignment with J&J policies
• Oversee backlog management, sprint prioritization, and product performance monitoring.
• Ensure operational readiness for GenAI solutions, including launch planning, training, documentation, and post-launch monitoring.
• Drive marketing team adoption through structured enablement programs and change management strategies.
• Act as the bridge between commercial leaders, medical/regulatory/legal, and technology teams.
• Lead co-innovation workshops, capability showcases, and training sessions to drive awareness and adoption.

Benefits

• We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

What This Job Offers

• Job Type: Full-time
• Career Level: Director