Director Aftersales, Sales & Marketing

Stellantis•Windsor, ON

About The Position

The Director, Aftersales, Sales and Marketing is responsible for driving strategic growth, operational excellence, and brand consistency across retail, independent aftermarket (IAM), and MVP networks. This role leads the design and execution of programs that enhance partner engagement, strengthen revenue performance, and expand market share across dealer and non-dealer channels. Operating in a fast-paced, high-growth environment, the Director translates corporate strategy into actionable plans, ensuring alignment between national objectives and field execution, while maintaining compliance with brand standards and regulatory requirements.

Requirements

Bachelor’s degree in Business, Marketing, Finance, or related field
Minimum 10 years of experience in automotive industry
Strong analytical, organizational, and communication skills
Demonstrated ability to manage multiple priorities and stakeholders
Proficiency in Microsoft Office & Power BI
Proven leadership experience in sales, marketing, or aftersales operations
Strong strategic and operational expertise with the ability to scale business growth
Legally eligible to work in Canada

Nice To Haves

MBA or graduate degree in Business, Marketing, or a related field
Previous experience leading national or regional aftersales operations
Strong knowledge of dealer operations (fixed ops, parts, service, warranty, customer retention)
Demonstrated success driving revenue growth, profitability, and customer satisfaction (CSI/NPS)
Experience working with OEM–dealer relationships and network performance optimization
Advanced analytical skills with experience leveraging data, KPIs, and reporting tools to drive decision-making

Responsibilities

Define and implement national strategies to drive revenue growth across retail, IAM, and MVP channels. Accountable for annual revenue, profitability, market share, and forecast performance across Aftersales Sales, Marketing, MVP, and network growth initiatives.
Translate growth objectives into actionable programs, roadmaps, and execution plans.
Lead expansion initiatives aligned with projected business growth and organizational scaling.
Design, prioritize, and oversee key programs supporting sales performance and network development.
Establish program requirements, timelines, KPIs, and resource allocation across regions and teams.
Drive dealer network performance through initiatives focused on parts sales, service retention, fixed absorption, customer experience, and profitability.
Lead the development and execution of customer and dealer marketing strategies that drive retention, service traffic, parts sales, and brand loyalty.
Partner with internal stakeholders to ensure alignment.
Collaborate with external partners to drive adoption of programs and initiatives.
Act as a key liaison between corporate strategy and field operations.
Lead and develop a team of managers and professionals.
Foster a high-performance, collaborative, and accountable culture.
Provide coaching, guidance, and development opportunities.
Ensure adherence to legal, quality, and brand standards across all programs.
Oversee governance frameworks and performance tracking.
Drive continuous improvement initiatives to optimize processes and outcomes.