Director, Affluent Commercialization & GTM, Marketing Services

Visa•San Francisco, CA

33d•$178,300 - $285,600•Hybrid

About The Position

Visa is seeking a Director to lead the development and commercialization of Marketing Services offerings for affluent and high-value consumer segments. This role will help advance a key corporate priority by increasing Visa revenue, share of spend, and engagement, with a primary focus on strengthening the Visa Infinite value proposition through differentiated, client-ready marketing solutions. This role will serve as the Marketing Services expert on the affluent segment, translating consumer insights, client needs, and Affluent Product strategy into scalable offerings, sales plays, and go-to-market plans. The Director will partner across Product, Global Sponsorships and regional teams, to identify growth opportunities and bring relevant solutions to market. This individual will also define and operationalize the Affluent Marketing Services model end-to-end, including the commercial strategy, offering roadmap, client prioritization, sales enablement, performance tracking, and ways of working across teams. The ideal candidate will bring proven expertise marketing to premium and affluent audiences, a strong understanding of the needs and behaviors of high-value consumers, and a track record of developing and commercializing client-facing solutions. Experience with sponsorships, partnerships, or experiential marketing is valuable but not required. Marketing Services (MS) is Visa’s global B2B marketing solutions practice, focused on driving incremental client engagement by commercializing Visa’s marketing expertise, developing scalable, client-facing offerings, and activating Visa’s sponsorships to deliver best-in-class solutions for our clients.

Requirements

10+ years of experience in marketing, commercialization, go-to-market strategy, consulting, or related fields
Bachelor’s degree required

Nice To Haves

12 or more years of experience with a Bachelor’s Degree or 10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 6+ years of experience
Proven experience developing strategies, propositions, or marketing solutions for affluent, premium, luxury, wealth, travel, or other high-value consumer segments
Deep understanding of affluent consumer needs, behaviors, and drivers of engagement, loyalty, and spend
Proven ability to develop and bring client-facing offerings, products, or go-to-market strategies from concept through launch
Strong commercial acumen, including experience with client segmentation, value proposition development, business cases, pricing, pipeline development, and sales enablement
Experience working across global and regional teams in a complex, matrixed organization
Excellent storytelling and presentation skills, with experience developing clear, executive-level and client-facing materials
Strong critical thinking, problem-solving, and data-driven decision-making skills
Experience with sponsorships, partnerships, or experiential marketing is a plus, but not required
Advanced proficiency in Microsoft PowerPoint and Excel; highly organized and able to manage multiple complex workstreams independently

Responsibilities

Lead Affluent (Visa Infinite) strategy and go-to-market execution
Apply deep knowledge of affluent and high-value consumer segments to identify client needs, market opportunities, and strategies that drive engagement and share of spending
Translate Sponsorships & Partnerships, Affluent Product strategy and consumer insights into clear Marketing Services value propositions, offerings, and sales plays
Develop and maintain actionable go-to-market plans and sales materials, including client segmentation, priority use cases, pitch narratives, case studies, and pricing frameworks
Shape differentiated affluent experiences and solutions
Partner with Sponsorship, Product and regional teams to develop solutions designed for premium and affluent audiences
Work with Global Sponsorships to incorporate relevant sports, music, travel, dining, and experiential assets into solutions for clients looking to target affluent segments
Drive commercialization and growth
Build a pipeline of scalable Affluent Marketing Services offerings based on client demand, market trends, and commercial potential
Partner with global and regional teams to prioritize target clients, support sell-in, and move opportunities from concept through launch
Develop business cases and commercialization plans that define the target audience, client value, revenue potential, GTM, and measures of success
Define and operationalize Affluent ways of working
Establish the operating model for how Affluent Marketing Services integrates across Product, Global Sponsorships, and regional teams
Define clear roles, decision points, and engagement models to improve alignment and increase speed to market
Track performance and optimize the portfolio
Define and track key performance indicators for Affluent Marketing Services offerings, including pipeline, revenue, client adoption, and engagement outcomes
Use market feedback, client insights, and performance data to refine offerings and improve commercial results
Build case studies and executive-ready updates that demonstrate impact and support broader commercialization