Director, AEO/SEO

Quo•Canada, KY

1d•$170,000 - $215,000

About The Position

Quo (formerly OpenPhone) is becoming one of the most recognized brands in communication for small businesses, but we're still largely invisible to the customers who need us most. Most small businesses don’t know that the reality they're living with (e.g. missing customer calls, looking unprofessional, losing leads between team members) actually has a solution. That's the opportunity that this role will help us fill. We're hiring a Director of AEO/SEO to own how Quo shows up when small business owners go looking for answers. Today, individuals are using AI engines, conversational interfaces, and LLM-powered tools to work through their problems and discover solutions. Google search results are no longer the only way to gather information, but one of many. This is a rare, first-mover opportunity in a space that’s changing constantly. You'll lead a small, high-ownership team and operate at the intersection of strategy and execution. You'll build the content strategy that earns us citations and trust, define how we measure success in a world where attribution is getting harder, and partner cross-functionally with our content creation teams to ensure that everything Quo creates, from blog posts to videos and third-party publications, feed the signal that AI systems learn from. This is as much a content strategy and brand authority role as it is an SEO role. And ultimately, it's a high-impact role with responsibility for our organic customer acquisition numbers. That means thinking carefully about every step between a person's first question and their first day as an Quo customer: what content meets them at each stage, what action it should prompt, and how to remove the friction between discovery and conversion.

Requirements

A strong track record for sustainable organic growth. 7–10 years of building and scaling organic growth programs at B2B companies, with real command across content architecture, entity authority, technical SEO, and structured data. You know what it takes to build lasting organic growth (not just traffic spikes) and you've done it in environments where you owned the outcomes, not just the activities
You're actively experimenting in AEO. You’ve been tracking citations, testing how content structure affects LLM outputs, and developing your own point of view on how AI engines select and surface sources. You don't need to have cracked it. You need to have been building toward it, and you need to be able to articulate clearly why it matters and where it's going
You think like a content strategist, not a keyword farmer. You understand that Quo’s most valuable audience is the one that doesn't know they're looking for us yet, and you know how to reach them. You also understand that the customer journey is long, non-linear, and increasingly happening in channels you can't fully track.
Results driven. You make performance measurable even when the discipline is still defining its own metrics. You know how to create frameworks that give your team visibility into what "good" looks like and how their work connects to business outcomes
High agency. Low ego, high ownership: you don't wait for the playbook. You write it. You're hands-on, you lead from the front, and you hold yourself accountable for outcomes
Strong cross-functional instincts. You've driven alignment with content, brand, product, and engineering teams, and you understand intuitively that everything the company does feeds organic visibility
Team builder. You've developed your own approach to people management and can point to specific examples of how you've helped someone grow. You build trust by being clear about the rationale behind decisions, especially hard ones. Your team knows where things stand, what's expected, and why it matters. You don't manage through ambiguity or avoid difficult conversations. Above all, you hold yourself accountable for your team's development, not just their output
Think in full-funnel terms. You understand that getting someone to quo.com [http://quo.com] is only the beginning. You care about what role each piece of content plays at each stage of the journey, and you know that the right CTA at the right moment is as strategic as the content itself
Comfortable with attribution ambiguity. You can build rigorous measurement frameworks and tell a compelling story from multi-touch, non-linear data (including signals that don't fit neatly into a dashboard), and you're always working backwards from sign-ups, not forward from impressions
Curious by default and demonstrably ahead of the field. You follow the thought leaders, run your own experiments, and consistently update your own mental models as the discipline evolves

Responsibilities

Define and own Quo’s AEO strategy — how we get cited when a small business owner asks an AI things like "I can't answer my phone all the time, what should I do?" or "What's the best phone system for a small business?"
Build the content strategy that creates demand instead of solely capturing it: mapping the jobs-to-be-done that Quo solves to the questions people are actually asking in ChatGPT, Perplexity, Google AI Overviews, and traditional search
Own the conversion layer across all organic content: understand what role each page plays in a prospective customer's information-gathering journey (awareness, consideration, or decision) and ensure every page has the right CTA, message, and next step to move them forward. A page that earns a citation but fails to convert is only half a win.
Own Quo's SEO roadmap: technical hygiene is table stakes; your real leverage is in content architecture, structured data, entity authority, and the signals that make LLMs trust and cite us
Partner with the content team to translate strategy into editorial direction, topic clusters, and briefs - you set the what and why, they execute the how
Build and own a measurement framework with organic customers as the north star: track the full funnel from AI citation rates and impression share through to on-site conversion, trial velocity, and downstream revenue — and tell a clear story about what's working even when attribution is imperfect. Traffic without revenue impact isn't success.
Act as the cross-functional connector for organic visibility — work with Community, Brand, Influencer, Video, and Social teams to help them understand how their work feeds the LLM training signal and compounds over time
Lead a small, high-ownership team with clarity and accountability: establish what "good" looks like, develop people as deliberately as you develop strategy, and take full ownership of what the team produces
Bring a builder's mindset to tooling and automation: use AI tools aggressively to scale your team's research, analysis, tracking, and reporting capacity