Director, Advocacy & Influence

Bentley Systems • New Milford Township, PA

22h • Hybrid

About The Position

The Director, Advocacy & Influence will lead Bentley’s strategy for customer advocacy, influencer engagement, and champion activation across our ecosystem. This role will identify, nurture, and activate authentic voices — from passionate users and customer champions to key external influencers — and turn those relationships into references, speaking opportunities, co-marketing, market credibility, and business impact. This leader will own Bentley’s advocacy strategy, influencer relationships, and Bentley’s annual Year in Infrastructure (YII) Awards program, helping build a more intentional and scalable engine for customer voice, external influence, and third-party validation. The right person for this role is highly relationship-oriented, energized by working with users and influencers, and excited to build a modern advocacy function that increases trust, expands visibility, and supports growth.

Requirements

• 8+ years of experience in customer advocacy, customer marketing, community, influencer, reference, or related programs
• Proven experience leading and managing a small team
• Highly relationship-oriented, high-energy, and genuinely excited about working with users, champions, and external influencers
• Strong instincts for identifying high-potential advocates and turning relationships into meaningful market-facing opportunities
• Experience with customer storytelling, speaking programs, co-marketing, references, influencer engagement, organic social, or other forms of external activation
• Comfortable building programs with structure, process, and measurable outcomes
• Strong cross-functional instincts and ability to operate effectively in a matrixed organization
• Curious, proactive, and energized by building programs that create momentum and visibility
• Applicants must be authorized to work in the U.S. without current or future employer sponsorship.

Nice To Haves

• Experience with B2C-style community, ambassador, loyalty, or influencer programs — and an ability to translate those ideas into a B2B context — is a plus

Responsibilities

• Identify, nurture, and activate customer champions across Bentley’s ecosystem, from practitioners to executive stakeholders
• Build pathways for turning engaged users and customers into visible advocates over time
• Help establish and scale Bentley’s formal customer advocacy and reference program
• Partner with internal teams to align advocates with the right business, sales, and marketing opportunities
• Build and manage a pipeline of advocacy opportunities, including references, case studies, testimonials, speaking engagements, quotes, media moments, analyst engagement, and peer influence
• Own Bentley’s YII Awards program end to end as a year-round advocacy platform
• Drive continuous improvement in the program experience, reach, and business impact
• Extend the life of YII Awards stories, winners, and proof points throughout the year across marketing, communications, and advocacy efforts
• Ensure YII Awards remains a strong source of customer visibility, market credibility, and high-value content
• Help shape Bentley’s influencer and brand ambassador strategy across key audiences and markets
• Identify and cultivate relationships with external influencers, including industry voices, analysts, and respected market leaders
• Develop co-marketing opportunities with strategic accounts and partners that elevate shared success stories
• Support Bentley’s presence across third-party validation channels, including review platforms and other external trust signals
• Partner closely with the Chief Storyteller and cross-functional stakeholders to surface the right customers, stories, and proof points for broader narrative development
• Work across content, communications, programs, field, and sales teams to activate customer and influencer voices in ways that support trust, awareness, and go-to-market priorities
• Create and maintain a centralized repository of advocacy assets, references, and customer stories for use across teams
• Help define the processes, workflows, tools, and KPIs needed to make advocacy more scalable, measurable, and effective over time

Benefits

• A great Team and culture
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction
• An attractive salary and benefits package
• A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups
• A company committed to making a real difference by advancing the world’s infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed