Director, Customer Advocacy

Tempo

1d•Remote

About The Position

Tempo is seeking a Director of Customer Advocacy to build its customer advocacy program from the ground up. This new role involves designing the program, selecting and implementing tools, and managing its operations. The Director will collaborate with the Customer Success team to identify satisfied customers, cultivate relationships, and empower them to share their positive experiences. This will enhance Tempo's brand reputation and support business growth. The position is within the Marketing team, reporting to the VP of Marketing, and is highly visible to Sales and Marketing leadership due to its direct impact on Tempo's reputation and sales cycles.

Requirements

5+ years of experience in customer marketing, advocacy, or customer success at a B2B SaaS company.
Proven experience building a customer advocacy program from scratch.
Experience owning technology stack decisions for an advocacy or customer marketing program.
Curiosity about AI and its application in customer advocacy.
A track record of creating customer content and reference programs that are utilized by Sales teams.
Ability to build trust with customers and establish them as partners.
Ability to execute and drive results without complete upfront definition.
Strong project management skills.
Familiarity with tools such as Salesforce, Gainsight, and peer review platforms (G2, TrustRadius).
Clear communication skills, both written and verbal.
Ability to connect work to business outcomes.
Resume submitted in English only.

Responsibilities

Design and launch Tempo’s customer advocacy program, including its structure, advocate recruitment and recognition, and success metrics.
Evaluate, select, and implement the technology stack for the program, with a focus on AI-powered tools for automation.
Set program goals, measure results, and report progress to leadership.
Collaborate with Customer Success to identify and engage customers who are realizing value from Tempo.
Build strong relationships with customers, fostering a partnership approach.
Develop a diverse advocate base across industries, company sizes, and use cases.
Work with customers to create case studies, video testimonials, and written testimonials.
Increase the volume and quality of customer reviews on platforms like G2 and TrustRadius.
Identify and prepare customer speakers for webinars, events, and other marketing initiatives.
Ensure Sales has timely access to relevant advocates for active deals.
Partner with Content, Demand Generation, Product Marketing, and Sales Enablement to integrate customer stories across the business.
Incorporate the customer perspective into organizational discussions.
Develop a community space for Tempo advocates to connect with the company and each other.