Director, Advertiser Insights
The Trade Desk•Los Angeles, CA
About The Position
The Advertiser Insights team is part of our GTM Enablement team supporting our sales organization and global brands by delivering insights and analytics that help drive business impact. We seek to provide consumer insights, industry trends, and insights on the drivers of business outcomes. Measurement studies and our unique platform data are key sources of information from which actionable insights can be derived to help our advertisers plan, optimize, and obtain the best results for their campaigns.
Requirements
- Bachelor's degree ina directly related field, or equivalent practical experience.
- 10+years' experience in measurement, analytics, and/or insights development.
- SQL proficiency and ability to write efficient and well-structured queries on large data sets.
- Marketing measurement proficiency including experience with incrementality testing and/or regression & other modeling techniques.
- Experience with research design, benchmarking, and building meta-analysis.
- Experience in the digital advertising industry analyzing data sets to understand patterns and provide insights.
- Experiencei n building connections with customers and team members through effective communication and collaborating cross-functionally.
- Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner.
- Excellent technical leadership, stakeholder management, analytical problem-solving, and troubleshooting experience.
Responsibilities
- Use insights to position TTD as the authoritative voice of the consumer across the open internet
- Enable GTM team with insights resources and tools to support sales motions
- Build TTD and category-level performance benchmarks, proof points, and thought leadership
- Enable GTM teams with measurement resources, test & learn best practices, and learning agendas
- Enable clients to evaluate and quantify TTD’s business impact through data-driven decision-making and advanced measurement
- Build meaningful cross-functional relationships with teams around the globe and help activate on our insights to internal and external audiences.
Benefits
- Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
- Retirement benefits such as a 401k plan and company match
- Short and long-term disability coverage
- Basic life insurance
- Well-being benefits
- Reimbursement for certain tuition expenses
- Parental leave
- Sick time of 1 hour per 30 hours worked
- Vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
- Around 13 paid holidays per year
- Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
501-1,000 employees
