Director, Advanced Advertising Data Solutions

Paramount•New York, NY

1d•Onsite

About The Position

The media landscape is in a massive phase of transformation. Advertising on all formats is being reinvented through new business models and the combination of big data, predictive analytics and optimization. We at Paramount are at the forefront of this innovation and are looking for a dynamic leader to join our team! As the Director of Advanced Advertising Data Solutions, you will lead a cross-functional team. This team will develop and deliver advertising solutions that are driven by data. These solutions will be used across Paramount’s linear, digital, CTV, and programmatic platforms. This highly visible role sits within Paramount’s Advanced Advertising organization, shaping how audiences, data, and technology come co-operatively to drive revenue and innovation. You will work closely with senior management and stakeholders both inside and outside the organization. The goal is to increase adoption and enhance product capabilities. Additionally, you will help create new revenue opportunities across the ecosystem.

Requirements

8+ years of experience in advanced TV, ad tech, media analytics, or data driven advertising
3+ years of management experience with a focus on team development
Experience activating targeted media campaigns across digital, addressable, programmatic, or linear TV
Exceptional written and verbal communication skills, with the ability to translate complex data concepts into clear, actionable insights
Advanced proficiency in Excel
Bachelor’s degree or equivalent experience

Nice To Haves

Familiarity with media measurement platforms (e.g., Nielsen, Comscore, VideoAmp)
Experience with data visualization tools (e.g., Tableau, Power BI) and campaign reporting workflows
Fluency in media analytics, including data collection, aggregation, and visualization
Strong problem solving skills and a fascination for tackling complex challenges
Ability to collaborate successfully across diverse teams and functions
Highly organized, with the ability to manage multiple projects, prioritize deadlines, and anticipate roadblocks
A collaborative, innovative mindset with a commitment to continuous improvement
Strong written and verbal communication skills visualization

Responsibilities

Oversee audience strategy and pricing. Plan and implement campaigns based on data. These campaigns run on Linear (DDL), Live Linear Addressable, and Streaming. They use Paramount’s audience targeting product called Vantage.
Partner with third party data providers to evaluate data quality, identify new strategic opportunities, and develop partnerships and processes that expand Paramount’s audience and measurement capabilities across the greater media landscape.
Design and implement advanced audience segmentation strategies, ensuring precision and consistency across platforms and vendors.
Drive cross functional alignment by partnering with sales, marketing, product, data science, and engineering to shape and execute enterprise wide data strategies.
Use data driven storytelling to highlight revenue, audience, and product opportunities for senior executive team, fueling growth and supporting new data partnerships.
Develop and refine proprietary reporting tools, translating campaign data into compelling narratives for clients and management.
Architect and implement new operational processes to support emerging direct connections, platforms, and advanced advertising workstreams.