Director, Accounts & Strategy

EAB•Richmond, VA

2d•Hybrid

About The Position

The Director, Accounts & Strategy will serve as the primary contact and ultimate point of accountability responsible for leading digital and web content vision with the Web Visibility and Strategy’s clients (partners) and cross-departmental EAB teams, from strategy through execution, ensuring connectedness across multiple Web Visibility and Strategy and EAB service offerings. This role will be focused on best-in-class partnership management, working closely with cross-functional teams; range of work for this role includes managing a variety of digital product offerings including website content strategy, SEO/GEO audits, virtual tour integrations, digital media campaigns, and other web-related projects. The successful candidate will have a solid applicable understanding of how a website functions and attracts traffic, be relentlessly focused on successful outcomes for our partner’s web-related needs, and comfortable in a fast-paced, still-evolving entrepreneurial environment. This hire may be based in Washington DC or Richmond, VA., and requires regular in-person presence in the office, generally at least two days per week.

Requirements

6-8+ years’ experience developing strategies for websites or digital products or services
5+ years of account management experience, preferably with an emphasis in digital channels
Strong understanding of, and ability to stay current with, digital trends and technologies
Experience pulling insights from user and market research, analytics, digital maturity assessments, and competitive analysis to develop strategic recommendations
Experience effectively communicating vision, goals, and strategic recommendations to stakeholders and cross-functional team members at various levels of an organization, including executive leadership
Proven experience with successful product and service launches
Experience launching and tracking performance of a web campaign
A flexible, collaborative, and positive mindset
Strong interest to work in a fast-paced, start-up environment
Ability to handle multiple and simultaneous deadlines
Willingness to travel domestically approximately 10-15% and a valid U.S. drivers license

Nice To Haves

Current understanding of website design and development methodologies
Current understanding of popular technologies and emerging platforms
Experience with customer journey mapping, content strategy, and analytics
Experience using Google Analytics, Google Data Studio, and Google Search Console
Experience working in the education industry
Commitment to continuous learning and to contributing to a collaborative and welcoming culture grounded in fairness, authenticity, and belonging in support of EAB’s mission, values, and aspirations

Responsibilities

Lead partner meetings, build strategies, and be a respected advisor for the partner on all aspects of their web and digital landscape
Gather, understand, synthesize, and communicate critical information about our clients’ products, market, competitors, and customers, pulling insights from a variety of sources (e.g., user testing results, market trends, competitive research, analytics, etc.) to ensure that we are designing and building with a clear view of the big picture and context
Ensure Web Visibility and Strategy services exceed expectations and that delivery is on strategy and meets partner goals
Set the long-term vision and strategy for our partners' digital products and services and write strategic briefing documents that clearly communicate those expectations and goals
Play an active role in growing the scope of work for accounts and lead partner onboarding and initial discovery sessions, revisiting goals quarterly/annually to roadmap plans
Deliver clear and concise communication with internal teams and ensure everyone is on the same page for the project with clear actions and timelines
Manage and mentor assigned account managers and planners as the team grows
Represent EAB and the Web Visibility and Strategy team at industry conferences and networking events
Stay abreast of consumer trends and behaviors across generations and technologies
Partner with and report to the senior director of the team to identify partner opportunities, scope projects, and find solutions to internal and external challenges
Share partner status at internal Web Visibility and Strategy traffic meetings and through other team channels

Benefits

Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities