Director, Above Brand Analytics, Neuroscience

AbbVie•Florham Park, NJ

2d•$160,500 - $305,000

About The Position

The Director of Above Brand Analytics, Neuroscience within APEX leads analytics supporting AbbVie’s U.S. Neuroscience portfolio, including the Migraine, Psychology, and Parkinson’s franchises and in-market and near-term pipeline products. The role provides direct and indirect leadership across brand and indication combinations, develops analytical solutions for business needs, and advises the President of U.S. Neuroscience and franchise vice presidents. It supports franchise strategy and execution through analytics, forecasting, performance measurement, targeting, investment recommendations, and capability development. The Director shapes portfolio and franchise strategy by translating market, competitive, patient, HCP, access, and promotional data into actionable recommendations. The role supports pipeline opportunity assessment, commercialization planning, launch readiness, annual and long-range planning, forecasting, and early performance measurement. It advances national and subnational analytics, reporting, advanced analytics, and decision-support capabilities, including automation and scalable self-service tools. The role leads Neuroscience omnichannel analytics and optimization and the Neuroscience AI Builder agenda, partnering with APEX Enterprise and Business Technology Solutions (BTS) to develop and drive adoption of AI-enabled solutions. It establishes measurement frameworks and appropriate standards and governance for AI and advanced analytics. The Director works across APEX, Finance/Forecasting, Market Access, Patient Services, Sales Operations, marketing, and other internal and external partners, and leads, coaches, and develops a high-performing analytics team.

Requirements

Bachelor’s degree in Computer Science, Engineering, Statistics, Economics, Decision Sciences, Operations Research, or Applied Mathematics.
At least 5 years of experience managing teams.
At least 10 years of experience in quantitative analysis of sales and marketing information and applying it to business plans and strategies.
At least 10 years of experience in marketing analytics.
At least 10 years of experience in promotional data and measurement.
Working knowledge of multivariate statistics, analytical software, and pharmaceutical data sources such as IQVIA, SHA, MMIT, SSR, CMS, and Truven.
In-depth knowledge of marketing, sales, logistics, and financial planning processes; advanced quantitative expertise; systems understanding; and the ability to develop and apply specialized analytical techniques in a business setting.
Strong visualization and storytelling skills, including the ability to synthesize complex information into concise, impactful communications.
Demonstrated project management skills and ability to manage a varied portfolio of analytical projects and multiple priorities.
Strong influence and leadership skills, with a proven ability to work effectively with corporate functions and senior management.
Experience analyzing syndicated pharmaceutical data, such as IQVIA and Symphony.
Experience developing and deploying analytics solutions that address business needs.
Ability to navigate a large-company matrix environment with effective communication and influence skills.

Nice To Haves

Advanced degree in Business, Statistics, Economics, Psychology, Sociology, or Engineering, with an emphasis in marketing, sales, or quantitative analysis.

Responsibilities

Ensure coordinated and consistent Neuroscience data structures, analytical insights, and performance metrics that support franchise leadership.
Promote consistent methods for data management, patient projection, and patient-flow modeling.
Build advanced capabilities and adoption among direct and indirect team members, and develop their Neuroscience knowledge and analytical toolkits.
Translate complex data and analytics into actionable recommendations for commercial priorities, investment decisions, and execution.
Develop objective performance narratives integrating market dynamics, competition, patient and HCP behavior, access, and promotional performance to identify opportunities and risks.
Lead analytics for pipeline and commercialization priorities, including opportunity assessment, market and patient landscape evaluation, forecasting inputs, launch planning, and early performance measurement.
Connect pipeline insights with in-market learnings to inform commercialization strategy and transition products from pipeline to launch.
Partner with franchise leadership, Finance/Forecasting, and cross-functional stakeholders on annual and long-range planning, forecasting assumptions, SG&A investment, targeting, and business optimization.
Develop stakeholder alignment on a strategic roadmap for national and subnational analytics, pipeline analytics, reporting, advanced analytics, and scalable decision-support capabilities.
Develop scalable reporting, diagnostic, and self-service capabilities to support proactive performance management.
Advance reporting and tracking through automation, standardization, and streamlined data and analytics workflows.
Identify opportunities to improve decision-making through new data sources, analytical methodologies, and technology, and partner with internal teams and external suppliers to develop and scale solutions.
Lead the Neuroscience AI Builder agenda with APEX Enterprise and BTS, identifying, developing, operationalizing, and driving adoption of AI-enabled analytics solutions.
Lead Neuroscience omnichannel analytics and optimization, integrating HCP, patient, consumer, and digital engagement data to improve customer experience, promotional effectiveness, and business performance.
Establish measurement frameworks to evaluate channel and tactic performance, assess cross-channel interactions, and provide actionable recommendations.
Identify and prioritize uses of AI, advanced analytics, and emerging technologies to address recurring business questions and accelerate insight generation.
Establish standards and governance for AI and advanced analytics, including data quality, methodology, validation, documentation, and adoption.
Build collaborative relationships with APEX Insights and Analytics, APEX Market Access, APEC Data Capabilities COE, Finance/Forecasting, APEX Patient Services, Sales Operations, Consumer Marketing, AbbVie PCS, and Marketing/Sales leadership.
Influence franchise success through cross-functional collaboration, educate colleagues on critical concepts, and advise the President of U.S. Neuroscience and franchise vice presidents.
Lead the above-brand analytics team in advancing business and brand strategy through analytics across consumer/patient, physician, brand, payer, and channel dimensions.
Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded professionals.
Coach and teach functional, technical, marketing, and financial best practices and help others communicate complex information as compelling insights.
Lead development of models that meet business criteria such as cost, risk, and impact, as well as technical criteria such as reliability, validity, and predictability.
Analyze marketplace and consumer dynamics to articulate fact-based spending and pricing principles and guide franchise investment decisions, including marketing mix and business optimization.
Coach brand analytics team members in franchise financial planning responsibilities, including pressure-testing forecast assumptions and short- and long-range financial plans.
Manage a broad portfolio of analytical projects and priorities.
Travel up to 20% of the time.