Director, A&R and Audience Development - AWAL

Sony Music Global Job Board•Los Angeles, CA

9h•Onsite

About The Position

The Director, A&R / Audience Development with AWAL will be responsible for finding and acquiring recording artists, songs and producers as well as leading Audience Development strategy for artists across the Recordings & AD roster. This role will report into the SVP, Audience Development and President, AWAL North America and is based in Los Angeles.

Requirements

4-8 years of experience in A&R, artist development and/or digital marketing
Strong communication skills.
Strong artist relation skills.
Ability to multitask and juggle multiple projects throughout the day.
Ability to handle and defuse intense situations.
Ability to handle talent relations effectively.
Must be able to attend artist performances, recording sessions and rehearsals.
Experience in building impactful digital campaigns, growing an artist’s digital footprint and converting passive listeners to engaged fans via social storytelling and creative audience development initiatives
Expert knowledge of current and emerging digital trends in music, social platform best practices and short form content strategies that drive growth and virality
A deep understanding Gen Z/Gen Alpha platforms (TikTok, Snapchat, Discord, Reels, Shorts) and niche audiences across the US and globally
Organized self-starter with the capacity to manage a roster of 8+ active projects and the ability to prioritize effectively in a fast-paced environment
Excellent communication skills, detail oriented and solutions focused; able to effectively meet project goals and deadlines
Experience with Chartmetric, Cobrand/MelodyIQ (or similar sound tracking tools), Youtube Studio, Meta & TikTok Business Manager, SMS/CRM platforms (Laylo, Community, Mailchimp, etc.)
Able to work across multiple departments successfully.
Ability to understand, manage and forecast budgets.
Travel is required as needed.
Must be willing and able to attend concerts, artist appearances, and photo and video shoots as requested.

Responsibilities

Find and acquire recording artists, songs and producers through demos, recordings and live performances.
Cultivate relationships with artists and representatives and negotiate deals.
Solicit producers and coordinate meetings with artists and producers.
Spearhead recording, mixing and mastering sessions.
Act as liaison with artist, artist managers and art department regarding marketing concepts.
Lead Audience development & Digital Marketing Strategy for a roster of artists across a wide range of genres
Develop and execute comprehensive digital marketing campaign, including: short-form content strategy, influencer/creator marketing, content seeding, creative digital partnerships, short-form content and viral marketing campaigns
Identify opportunities across target audience segments and develop strategies to grow artists’ digital footprint and first party data through CRM strategy, direct-to-fan engagement and community building tools like Discord, Laylo, WhatsApp, etc.
Deliver out of the box digital marketing ideas throughout the campaign lifecycle to ensure artists are part of the online conversation and tapping into emerging trends in real-time
Set goals and objectives for driving awareness, audience acquisition and conversion to measurable KPIs (streams, follows, pre-saves, etc.)
Track, analyze and report on key performance and audience behavior metrics to optimize digital marketing campaigns and inform new strategies for growth and engagement
Manage budgets across all key elements of the digital campaign (advertising, social media, creators, content shoots)