Direct to Patient Field Marketing Manager

bostonscientific • Tampa, MA

5d • $95,000 - $115,000

About The Position

Boston Scientific's Field Marketing Manager is responsible for accelerating the adoption of key products in the region/geography assigned through market development, driving patient awareness and education, and enabling patient access. This position also works with key customers to position BSC as “the partner of choice” in the therapeutic categories assigned through the delivery of localized marketing programs. This candidate will work closely with Territory Managers and Regional Managers to execute marketing tactics to increase the number of patients treated with BSC therapies.

Requirements

• BA or BS degree
• 5 years’ experience in sales, account management, advertising/marketing or promotions
• Proficiency with Microsoft Office Programs (Excel)
• Excellent verbal communication skills
• Must have demonstrated business partnering skills
• Ability to build/create immediate rapport
• Must be detail-oriented and proven ability to be organized
• Creative outside-the-box thinker, persistent, and analytical
• Self-driven and able to work independently
• 75% travel required

Nice To Haves

• Experience with sales and marketing databases
• Healthcare, Pharma, medical device experience

Responsibilities

• Increase referring physician and patient awareness of disease states and treatment options
• Identify unique local market opportunities to increase therapy and product awareness, including PR, patient advocacy, or hospital marketing partnerships
• Conduct patient education seminars and community outreach programs.
• Evaluate and implement co-marketing programs (using approved guidelines)
• Make patient advocates available (in-person and cloud visits); also, identify suitable patient advocates as needed
• Conduct in-office patient education tutorials
• Develop and implement targeted patient outreach initiatives
• Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians
• Enable patient access to the right implanter
• Address local market issues that limit patient access to trained implanters.
• Ensure patients have a way to access the right implanters
• Recommend best practices to implanters that enable improved efficiency and patient care
• Share with customers best practices that allow for improved practice efficiency and patient flow
• Increase awareness and acceptance of BSC Practice Management resources
• Share non-clinical literature of interest to prosthetic urologists
• Identify other areas where BSC should develop and share best practices that improve efficiency
• Partner closely with territory managers and region managers in the assigned geographies
• Clinical case/OR support 10-15%

Benefits

• plus variable compensation governed by the Sales Incentive Compensation Plan (which includes certain annual non-discretionary incentives based on predetermined objectives) as well as the value of core and optional benefits offered at BSC, which can be reviewed at www.bscbenefitsconnect.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees