Senior Product Marketing Manager, Direct to Patient

Guardant Health

10d • Hybrid

About The Position

We’re hiring a Senior Manager, Direct to Patient (DTP) Marketer, to accelerate the growth of Guardant Reveal by developing smart, insight-driven marketing programs. In this role, you will lead the direct-to-patient strategy and execution across digital, social, and traditional channels—using data, creative thinking, and strong cross-functional collaboration to reach, educate, and activate patients. This is a high-impact opportunity to help shape a rapidly expanding category in precision oncology and deliver meaningful results for both the business and the patients we serve.

Requirements

• 7+ years of Marketing experience, 3+ years in DTP/DTC.
• Must have a Bachelor’s degree; MBA or Master’s preferred
• Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries, often without direct authority.
• Ability to work effectively and collaboratively in a team-based environment and partner with external/internal stakeholders; contributes to a culture of collaboration and teamwork.
• Problem-solver mentality, with ability to solve a broad range of problems in varying scope and complexity, with an impetus toward action.
• Exceptional organizational and communication skills, with high attention to detail in execution of deliverable-related tasks.
• Comfort with ambiguity and dynamic environments.

Nice To Haves

• Proximity to Guardant Health Palo Alto, CA office is a plus, with the ability to work onsite in accordance with the hybrid policy.
• Prior experience in healthcare, diagnostics, or oncology is a plus.

Responsibilities

• Lead the development and execution of DTP campaigns for Guardant Reveal to drive brand awareness, disease awareness, patient acquisition, and conversion across channels including social, display, web, CRM, direct marketing, in-office, print, with a strong emphasis on digital.
• Develop strategic briefs, provide clear and timely creative feedback, and build strong, collaborative partnerships with agencies.
• Use data-driven insights to help shape DTP and digital marketing plans and continuously optimize strategy.
• Create compelling patient friendly content that supports our website and other channels and partner closely with CX to build out our patient experience in the portal.
• Stay current on marketplace, consumer, and healthcare-specific trends and translate those insights into actionable marketing opportunities.
• Manage end-to-end project execution, delivering high-quality work on time, using agile approaches when appropriate, and ensuring all activities meet regulatory and compliance requirements.
• Partner closely with analytics to conduct research, and define and measure campaign effectiveness, ensuring ROI and achievement of brand goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level