Product Manager/Senior Product Manager - Patient Marketing

United Therapeutics Corporation

3d

About The Position

If you’re energized by turning patient insights into strategy – and owning strategy through execution to meaningfully impact real patients - this role is for you. As a Product Manager or Senior Product Manager, Patient Marketing, you will lead critical, patient-facing initiatives across the journey of two brands, playing a key role in shaping and elevating the patient experience. This role is for a passionate marketer who will define how patients engage with our brands across channels including CRM, paid and social media, web, printed resources and patient events. From concept to launch to ongoing optimization, you’ll drive patient initiatives end-to-end and collaborate closely with other marketers, digital transformation, cross-functional teams and agencies. If you enjoy translating strategy into action, thrive in a face-paced environment, and want to make a lasting mark on the patient experience, we’d love to connect. The Product Manager, Patient Marketing will assist in the development of patient strategies and the development and execution of patient tactics to achieve the brand goals for commercialized products under the oversight and guidance of the brand lead. The Senior Product Manager, Patient Marketing contributes to developing the patient strategy and proposing, developing and executing patient initiatives to achieve the brand goals for commercialized products. Work independently to manage marketing initiatives and tactics for assigned projects targeting patients. Lead tactical efforts through conception, development, review, production, and dissemination. Work collaboratively with agency(s) and internal partners to deliver assigned tactics Assist with development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead and champion the plan with internal and external partners Assist in determining and tracking key performance indicators (KPI) for owned tactics and initatives Effectively manage individual project budgets and timelines Assist with market research initiatives to learn insights for the brand and patient audience Communicate effectively with all stakeholders to ensure consistent alignment on all projects Demonstrate command of disease state, product portfolio, competitors, patient experience, and payer landscape Manage reviews of patient promotional materials with legal, medical, regulatory in promotional review board (PRB) discussions Collaborate within marketing and cross-functional teams including sales, training, patient relations, patient advocacy Perform other duties as assigned

Requirements

• 5+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree or 3+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree
• 2+ years of experience in patient marketing
• Experience with digital tactics such as social, web, paid media
• Experience with CRM development, execution and measurement
• Seek to develop collaborative relationships with internal and external partners
• Self-motivated, able to work independently and prioritize tasks
• Comfortable with fast-paced environment and possess strong organizational skills and ability to multi-task
• Experienced with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)
• 8+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree or 6+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree
• 4+ years of experience in patient marketing
• Excels in a fast-paced environment and possesses strong organizational skills and ability to multi-task
• Self-motivated, willing to work independently, and prioritize tasks
• Develops collaborative relationships with internal and external partners
• Seeks to lead and deliver initiatives
• Proficiency with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)

Nice To Haves

• Master’s Degree in a relevant discipline
• 3+ years of experience in pharmaceutical, biotech, or medical device sales
• Experience with HCP CRM and other NPP efforts

Responsibilities

• Lead tactical efforts through conception, development, review, production, and dissemination.
• Work collaboratively with agency(s) and internal partners to deliver assigned tactics
• Assist with development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead and champion the plan with internal and external partners
• Assist in determining and tracking key performance indicators (KPI) for owned tactics and initatives
• Effectively manage individual project budgets and timelines
• Assist with market research initiatives to learn insights for the brand and patient audience
• Communicate effectively with all stakeholders to ensure consistent alignment on all projects
• Demonstrate command of disease state, product portfolio, competitors, patient experience, and payer landscape
• Manage reviews of patient promotional materials with legal, medical, regulatory in promotional review board (PRB) discussions
• Collaborate within marketing and cross-functional teams including sales, training, patient relations, patient advocacy
• Perform other duties as assigned

Benefits

• Eligible employees may participate in the Company’s comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more.
• For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level