Direct Response Copywriter & Creative Strategist
About The Position
Primal Storm is a rapidly growing company that has scaled from $1,000 CPA and zero customers to over $1M/month in revenue in 9 months, and is now aiming for $5M/month by December. The company's mission is to empower men toward a healthy lifestyle through natural products and real community, restoring balance and helping them thrive. The Direct Response Copywriter & Creative Strategist will play a crucial role in achieving this mission by developing high-converting ad creatives for Meta platforms. This role involves a unique 'XP system' where performance directly impacts income, with opportunities for rapid growth and direct impact on company success. The company is seeking a results-oriented individual who thrives in a fast-paced, high-growth environment and is passionate about direct response marketing.
Requirements
- Strong direct-response copywriter with a copy-first mindset.
- Proven DTC/eCommerce experience (supplements/performance brands preferred).
- Understand hooks, emotional triggers, and conversion-focused messaging.
- Data-driven: analyze, learn, iterate — numbers over opinions.
- High ownership, fast executor, strong communicator.
- Comfortable in fast-paced, high-growth environments.
- Ability to show measurable performance impact and analyze results.
- Ability to take ownership and work independently.
Nice To Haves
- Studies winning DTC ads and hooks for fun.
Responsibilities
- Develop high-converting hooks, angles, ad scripts, and creative concepts for Meta.
- Analyze winning ads, competitors, and creative performance patterns.
- Produce 10 briefs/scripts weekly that go straight into real spend.
- Collaborate closely with video editors and media buyers.
- Build and improve creative testing systems through fast iteration.
- Edit 10 ads per week that go straight into real spend.
- Work with UGC, AI clips, and raw footage in the men's supplement space.
- See creatives scale to $10K+/day, or fail fast and learn faster.
- Build toward becoming a creative strategist.
Benefits
- Competitive monthly compensation
- % of ad spend on confirmed winning creatives
- Direct collaboration with leadership
- Access to winning ad libraries, creative resources, and training
- Real ownership and direct impact on company growth
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
