Direct-Marketing Static Ad Designer - Contractor to Hire

Scaling.com

10d • Remote

About The Position

Scaling.com is seeking two contractors to build an initial roster of designers who can transform direct-marketing ideas and performance signals into static ads. These ads should capture the attention of the target audience, communicate quickly, and drive action. This role requires a deep understanding of design, art direction, marketing, and copywriting, with the ability to leverage AI for increased range and speed without compromising quality. The designer will work within a performance-driven creative system, translating winning hooks, proof points, and offers into visually compelling concepts for large-scale testing. The company emphasizes working with exceptional individuals who possess strong judgment, craft, ownership, and the ability to enhance the creative system.

Requirements

• Proven portfolio of static direct-response or performance-marketing ads with measurable results.
• Strong skills in design craft, art direction, direct marketing, and copywriting.
• Ability to defend design decisions based on audience and response, not personal preference.
• Fast and efficient, with the ability to explore multiple visual languages and avoid repetitive templates.
• Demonstrable experience connecting AI tools (ChatGPT, Claude, AI connectors, plugins) with design workflows (Figma or equivalent).
• Ability to show editable concepts and variations, not just generated images.
• Comfort working with founders, business education, thought leadership, coaching, or complex B2B offers.
• Reliability with deadlines.
• Responsiveness in collaboration.
• Meticulousness about file organization and editable source delivery.

Nice To Haves

• Direct experience with founders, business education, thought leadership, coaching, or complex B2B offers.

Responsibilities

• Turn winning hooks, proof points, and offers into visual concepts for testing at scale.
• Select and redesign the strongest hooks from provided performance data and emerging trends.
• Use AI connectors and plugins (e.g., ChatGPT, Claude) to search a large library of content for proof, quotes, numbers, imagery, and brand-relevant context.
• Verify AI-retrieved information before it is used in ads.
• Translate AI-generated insights into editable Figma concepts, build real layouts and components, and explore diverse visual directions.
• Delegate approximately 80% of mechanical work (research, retrieval, image exploration, resizing, etc.) to AI.
• Focus on conversion strategy, concept development, art direction, copy hierarchy, taste, and final quality control.
• Create meaningful variations across headline, opening statement, proof, imagery, hierarchy, composition, and CTA for each winning hook.
• Rebuild stale ads, pair proven hooks with stronger proof, transform testimonials into visual concepts, and repackage existing winners for new audiences or formats.
• Review performance data with marketing and creative teams to inform future concepts.
• Ensure the visual standard aligns with the brand while understanding when to use deliberately raw, native, disruptive, or imperfect visuals.
• Obsess over conversion angles, words, emotion, type, story alignment, negative space, and eye-tracking.
• Maintain excellent hierarchy, typography, composition, imagery, and art direction skills.
• Deliver editable working files and organized exports.

Benefits

• Project or retainer structure finalized according to scope, capacity, and experience.
• Potential for ongoing batches based on quality, speed, reliability, creative range, and performance.
• Contract to hire full-time opportunity.

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed