Direct Marketing Manager

Boyd Gaming•Las Vegas, NV

23h•Onsite

About The Position

Oversee the effective management of multi-property and property-specific direct marketing campaigns ensuring they are completed accurately, cost-effectively, and in a timely manner. Manage the team responsible for the execution of multi-property and property specific direct marketing campaigns. Effectively plan, organize, and manage the process for guest segmentation, list management, group and offer set-up, mailer development and print production, and delivery of mailings to targeted guests. Organize and manage multiple direct marketing projects to ensure timely completion. Support the execution of kiosk based as well as E-Commerce managed digital marketing programs and campaigns. Select and manage competent, cost-effective outside agencies and consultants as required to assist in direct marketing initiatives. Obtain RFPs on all jobs and ensure all invoices are paid accurately and on time. Develop department team members’ present and future capabilities in a manner consistent with Boyd Style. Support the analysis of campaign effectiveness and recommend ways to improve their productivity. Assist properties in their marketing campaigns when needed. Develop good working relationships with other corporate department vital to the successful, timely completion of direct marketing campaigns including, but not limited to, BCS, E-Commerce, and IT.

Requirements

Undergraduate degree in related field required.
Three (3) or more years of professional experience in database marketing.
Excellent interpretation skills.
Ability to collaborate effectively with property staff.
Strong bias toward assisting the properties to achieve their goals.
Able to influence and get things done without formal authority.
Strong organizational and project management skills.
Able to multi-task multiple concurrent projects.
Knowledgeable of database marketing programs and direct mail design, production, and fulfillment.
Proficiency in Microsoft Excel and Access, Cognos Query, and all property CMS functions.
Strong quantitative, analytical and strategic thinking skills.
Ability to coach and teach.
Leadership skills.
Deadline oriented.
Must be able to obtain/maintain any necessary licenses and/or certifications.

Nice To Haves

Casino industry database marketing experience preferred.

Responsibilities

Oversee the effective management of multi-property and property-specific direct marketing campaigns ensuring they are completed accurately, cost-effectively, and in a timely manner.
Manage the team responsible for the execution of multi-property and property specific direct marketing campaigns.
Effectively plan, organize, and manage the process for guest segmentation, list management, group and offer set-up, mailer development and print production, and delivery of mailings to targeted guests.
Organize and manage multiple direct marketing projects to ensure timely completion.
Support the execution of kiosk based as well as E-Commerce managed digital marketing programs and campaigns.
Select and manage competent, cost-effective outside agencies and consultants as required to assist in direct marketing initiatives.
Obtain RFPs on all jobs and ensure all invoices are paid accurately and on time.
Develop department team members’ present and future capabilities in a manner consistent with Boyd Style.
Support the analysis of campaign effectiveness and recommend ways to improve their productivity.
Assist properties in their marketing campaigns when needed.
Develop good working relationships with other corporate department vital to the successful, timely completion of direct marketing campaigns including, but not limited to, BCS, E-Commerce, and IT.