Direct Marketing Campaign Supervisor

Boyd Gaming•Las Vegas, NV

12h•Onsite

About The Position

Responsible for the coordination and supervision of all functions of direct mail and email campaigns. Assists in coordination and maintenance of Player’s Club programs and corporate database. In the absence of the department manager, may also be responsible for supervising junior personnel. Create criteria, matrices, and coordinate with, the Database/Direct Mail Manager, to extract the appropriate lists of players for each direct mail piece. Coordinate and proof direct mail projects with printers to ensure accuracy and quality of projects. Upload offers for each direct mail project in the player tracking system. Handle any guest calls relating to direct mail and handle or escalate issues and problems as needed. Assist in maintaining an accurate and efficient database. Responsible for current, revised, or new direct mail submissions. Responsible for maintaining and implementation of the monthly campaign. Must ensure that the campaign is always completed in a timely and efficient manner. Maintain 100% compliance with the direct mail checklist. Work with appropriate management to evaluate, implement, and monitor direct mail, email, and broadcast campaigns Maintain the direct mail budget. Analyze programs/processes and make recommendations for improvement of their timeliness, accuracy, and effectiveness. Work with data models, identify and utilize reporting tools, and aid in the development of solutions and decisions on managing and evolving the database marketing function. In the absence of the department manager, may be called on to supervise junior personnel. Miscellaneous duties and projects as assigned.

Requirements

Minimum of 3 years casino database marketing/direct mail experience preferred.
Knowledge of database marketing and direct marketing techniques.
Strong grasp of database/direct mail program design, production, and fulfillment.
Proficient in Microsoft Excel & Access and all property CMS functions.
Ability to work under pressure.
Organized and detail oriented with strong attention to accuracy.
Must be able to obtain/maintain active gaming certifications/licenses if necessary.

Responsibilities

Coordinate and supervise all functions of direct mail and email campaigns.
Assist in coordination and maintenance of Player’s Club programs and corporate database.
Create criteria, matrices, and coordinate with the Database/Direct Mail Manager to extract appropriate player lists for direct mail pieces.
Coordinate and proof direct mail projects with printers to ensure accuracy and quality.
Upload offers for each direct mail project in the player tracking system.
Handle guest calls relating to direct mail and escalate issues as needed.
Assist in maintaining an accurate and efficient database.
Be responsible for current, revised, or new direct mail submissions.
Maintain and implement the monthly campaign, ensuring timely and efficient completion.
Maintain 100% compliance with the direct mail checklist.
Work with appropriate management to evaluate, implement, and monitor direct mail, email, and broadcast campaigns.
Maintain the direct mail budget.
Analyze programs/processes and make recommendations for improvement.
Work with data models, identify and utilize reporting tools, and aid in the development of solutions for database marketing.
Supervise junior personnel in the absence of the department manager.
Perform miscellaneous duties and projects as assigned.