Dir, Marketing Performance & Digital Operations

LP Building Solutions • Nashville, TN

1d

About The Position

We are seeking a dynamic and strategic Director of Marketing Performance & Digital Operations to drive demand, pipeline volume and maximize return on marketing investment within LP’s top business segments. This high-visibility role will set vision and strategy, while reshaping a newly integrated organization, driving strategic cross-functional alignment, and delivering measurable business impact of marketing’s objectives. The ideal candidate is a proven marketing delivery leader with deep experience in digital transformation, demand generation, financial modeling, and operational excellence. This role is accountable for measuring funnel performance of omni-channel campaigns, with a strong focus on leading data strategy for enhanced audience targeting and conversions. In addition, this role will set the strategic direction for LP’s digital experience, target martech stack and digital products & services roadmap, working in close partnership with IT, Sales Ops and Customer Support teams.

Requirements

• 15+ years of progressive experience in brand management, digital marketing, marketing operations and product marketing
• Advanced financial acumen in demand generation environments
• Experience across B2C, B2B, B2B2C, and DTC ecommerce models
• Demonstrated success in digital transformation leadership
• Certified in Six Sigma and/or PMI methodologies
• Strong track record of building and leading high-performing teams
• Ability to influence cross-functional stakeholders and lead through change
• Executive presence with excellent communication, collaboration and team building skills
• Bachelor’s degree required.

Nice To Haves

• Experience in building products is highly desirable
• MBA strongly preferred.

Responsibilities

• Demand & Pipeline Performance
• MarTech & Digital Experience
• Marketing Operations & Enablement
• Data Strategy & Measurement

Benefits

• LP offers competitive salaries and comprehensive benefits and programs including health and welfare benefits, 401(k) program, career mobility, tuition reimbursement, volunteer opportunities, profit sharing and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director