Director, Performance Marketing & Digital Content

Anaheim Ducks • Anaheim, CA

1d • $125,000 - $150,000 • Onsite

About The Position

Oversees digital performance marketing strategy and content development across paid, print, OOH channels. Is a strong voice in how owned and earned media can support lead growth as well. Responsible for driving engagement, traffic, and conversion across digital platforms.

Requirements

• 10+ years in performance marketing and digital strategy
• Expertise in performance media, analytics, and cross-channel optimization
• Expertise in digital platforms (Google, Meta, programmatic) and traditional channels
• Strong understanding of digital creative, UX, and audience behavior
• Proven experience managing agencies and digital production workflows
• Education – Bachelor’s Degree

Responsibilities

• Lead digital performance strategy across search, SEO, display, social, and programmatic channels
• Manage content strategy needs for paid media planning, digital campaigns and website optimization
• Understands and manages different audience types for business goals inclusive of special events, venue ticket sales, B2B leasing needs, and general brand awareness
• Oversee data-driven creative testing, targeting, and audience segmentation
• Analyze campaign performance and optimize in real time; develop reports summarizing spend, reach, and impact
• Supervise internal and agency resources for media planning and creative production
• Perform other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Director