Assoc Dir, Marketing Operations

ANI PharmaceuticalsPrinceton, NJ
3h

About The Position

The Associate Director of Marketing Operations will support the commercial organization by ensuring the effective execution of customer and field-facing initiatives. This role oversees various functions within Commercial, including the Medical Legal Regulatory (MLR) review process, Speaker Programs, Employee Points Program, and the distribution of sales materials.

Requirements

  • Thrive in a fast-paced, dynamic environment with minimal supervision.
  • Adapt well under pressure and maintain flexibility in changing situations.
  • Strong collaboration and teamwork skills.
  • Experience with Veeva Vault PromoMats required; Veeva Events Management preferred.
  • Proficient in business productivity software, including Teams, Excel, Word, and PowerPoint.
  • Curious and open to new insight methodologies, with a drive to expand tools to better support the business.
  • Strong strategic thinking paired with excellent tactical execution.
  • Analytical mindset, intellectual curiosity, business acumen, and creative problem-solving skills.
  • Ability to communicate and present effectively, both verbally and in writing, across all organizational levels, from Product Managers to Senior Executives.
  • Demonstrated success as a high performer and thought leader.
  • Strong organizational and prioritization skills to meet established deadlines efficiently.
  • Typically requires a bachelor’s degree in a related field
  • 3-5 years of relevant commercial / marketing operations experience.
  • Minimal periodic travel required for role

Responsibilities

  • Work closely with marketing, sales, IT, and other cross-functional partners to develop strategy, coordinate activities, and plan for performance measurement associated with marketing operations functions
  • Collaborate within the Commercial Operations team to convey to Commercial team and executive leadership holistic, actionable learnings
  • Oversee the MLR (Medical, Legal, and Regulatory) review process across multiple brands, ensuring consistency and efficiency within Veeva Vault PromoMats as the centralized platform for managing promotional materials.
  • Responsible for maintaining and improving MLR review process in collaboration with commercial, medical, regulatory, legal, and vendor management partners to support MLR activities across various brands. This includes scaling the process to support additional brands as needed.
  • Lead and manage MLR meetings involving cross-functional teams from multiple brands, partnering with vendor coordinators to build and manage meeting agendas. Facilitate meetings, ensuring that MLR reviewer comments and job requirements are thoroughly documented, and ensure continuous improvement of the review process.
  • Champion best practices and ensure adherence to Standard Operating Procedures (SOPs) across all brands. Incorporate insights from various brand teams to help develop high-quality jobs, ensuring all materials align with company policies and guidance. Provide guidance and training as needed to all MLR participants.
  • Manage MLR coordinator for support SOWs and budgets ensuring cost efficiency and quality of support.
  • Speaker programs will be managed in Veeva Events Management system
  • Accountable for operational and technology support for field-based Speaker Programs
  • Effectively manage multiple external vendor/partner relationships to ensure high quality services, the utmost compliance with the company and industry policies, practices and regulations, and seamless integration with internal processes and teams
  • Responsible for the effective planning and execution of P2P programs to support best-in-class HCP customer engagement.
  • Conducts or coordinates appropriate analysis to support recommendations and to further enhance P2P knowledge and expertise.
  • Design and implement a direct to practitioner (DTP) sampling program.
  • Collaborate and manage internal business partner expectations and distribution requests.
  • Ensure seamless execution of the samples distribution process, Acknowledgement of Contents (AOC) process and annual reporting requirements.
  • Manage the samples distribution inventory and budgets.
  • Oversee and manage promotional material literature warehouse and distribution vendor.
  • Collaborate and manage internal business partner expectations and distribution requests, including marketing and sales training.
  • Ensure seamless execution of the distribution process, including daily order requests, National Sales Meetings and conference orders.
  • Manage the distribution budgets.
  • Supervise and administer the Employee Points Program vendor including providing reports as needed.
  • Oversee the allocation and distribution of points.
  • Manage budgets related to points distribution.
  • Train new hires about the process and maintain training documentation.
  • Identify new ways to improve the points program and more engaging to build the culture of ANI thru employee recognition in collaboration with leadership and other partners.

Benefits

  • In addition to base salary, this position is eligible for participation in a competitive short term (and long term) incentive program based on performance and company results.
  • ANI Pharmaceuticals offers a variety of benefits to eligible employees, including health insurance coverage, life and disability insurance, retirement savings plans, paid leave programs, paid holidays and paid time off. Many of these benefits are subsidized or fully paid for by the company.
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