Senior Digital & Performance Marketing Manager

United Franchise Group•West Palm Beach, FL

About The Position

Responsible for driving customer acquisition, lead generation, and revenue growth through digital channels. This role is both strategic and hands-on, overseeing the planning, execution, and optimization of paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic display. They serve as a performance leader across all digital campaigns, using data and analytics to continuously improve results and ensure cost-effective acquisition. In a multi-brand franchise environment, they also help allocate budgets, and support both consumer marketing and franchise development initiatives by providing technical input to consumer teams as needed.

Requirements

5–8+ years in digital marketing, with a strong focus on performance media
Hands-on experience managing 6-figure digital budgets across multiple channels
Analytical mindset with deep experience in Google Analytics, GA4, UTM strategy
Comfortable working cross-functionally with creatives, brand teams, and sales leaders

Nice To Haves

Prior experience in franchise, or multi-brand environments a plus

Responsibilities

Develop and manage paid media strategy (Search, Display, Social, Video, Retargeting)
Own campaign execution and optimization across platforms (e.g., Google Ads, Meta, LinkedIn)
Track KPIs like CPL, ROAS, CAC, and drive continuous testing & improvement
Collaborate with brand teams to operationalize brand content
Lead conversion tracking setup, attribution modeling, and A/B testing
Oversee SEO and landing page performance to improve quality scores and lead volume
Partner with content, creative, and web teams to ensure campaign alignment
Manage reporting dashboards and communicate performance to stakeholders