Digital Video Journalist / Social Content MMJ

Sinclair Broadcast Group • Amarillo, TX

8h • Onsite

About The Position

KVII/KVIH has an immediate opening for a Digital Video Journalist / Social Content MMJ in Amarillo, Texas. We are looking for a creative, self-starting journalist who can create exclusive, platform-first video content for KVII’s digital, streaming, and social audiences. This position is built for someone who thinks like a reporter, shoots like a visual storyteller, edits with urgency, and understands how audiences consume news on YouTube Shorts, TikTok, Facebook Reels, Instagram Reels, station websites, mobile apps, and streaming platforms. This is not a traditional desk-only digital role. The right candidate should be able to write, shoot, edit, publish, and appear on camera when needed, similar to a traditional MMJ. The primary focus will be producing original vertical and social-first content, but stories produced in this role may also be used on KVII’s linear newscasts when appropriate. KVII serves the Texas and Oklahoma Panhandles, plus four counties in eastern New Mexico. This role is designed to help KVII reach those communities wherever they are watching, scrolling, searching, or streaming.

Requirements

• Strong writing, shooting, and editing skills.
• Ability to work independently as a digital-first MMJ.
• Strong understanding of short-form vertical video and platform-specific storytelling.
• Experience creating content for TikTok, YouTube Shorts, Instagram Reels, Facebook Reels, or similar platforms.
• Ability to write clean, accurate, conversational copy for digital and social audiences.
• Solid news judgment and understanding of local journalism.
• Ability to ask direct questions, pursue follow-ups, and handle accountability stories with fairness, accuracy, and professionalism.
• Comfort reading public documents, reviewing basic data, requesting information, and turning complex issues into understandable stories.
• Comfort appearing on camera and conducting interviews.
• Ability to shoot and edit quickly under deadline pressure.
• Knowledge of social media trends, audience behavior, captions, thumbnails, hooks, and video pacing.
• Ability to balance creativity with accuracy, fairness, and newsroom standards.
• Strong organizational skills and ability to manage multiple projects at once.
• Flexible schedule, including nights, weekends, holidays, and breaking news as needed.
• Valid driver’s license and clean driving record.

Nice To Haves

• Bachelor’s degree in journalism, communications, digital media, or related field.
• Previous experience as an MMJ, digital journalist, video producer, content creator, social media producer, or accountability reporter.
• Experience with Adobe Premiere, Final Cut, CapCut, Canva, Photoshop, or similar editing/design tools.
• Experience using analytics to evaluate performance and improve content strategy.
• Experience with public records requests, data-driven reporting, source development, or consumer/problem-solving journalism.
• Knowledge of SEO, social headlines, thumbnails, captions, and mobile-first publishing.
• Familiarity with newsroom CMS systems, social publishing tools, and streaming platforms.

Responsibilities

• Create original, exclusive digital video content for KVII’s social, mobile, streaming, and online platforms.
• Produce short-form vertical videos for YouTube Shorts, TikTok, Facebook Reels, and Instagram Reels.
• Pitch, research, write, shoot, edit, caption, and publish stories independently.
• Identify local stories, community moments, explainers, weather, sports, public safety, consumer, lifestyle, and trending topics that can perform well with digital and social audiences.
• Develop accountability-focused digital stories that ask questions, seek answers, and follow up on issues important to viewers across the Texas Panhandle, Oklahoma Panhandle, and eastern New Mexico.
• Turn viewer concerns, public records, local government decisions, consumer complaints, safety issues, and community problems into clear, fair, accurate, and engaging digital-first journalism.
• Produce “what happened next” follow-ups that track whether promises were kept, problems were fixed, and public concerns were addressed.
• Explain how local decisions affect viewers’ lives, including issues tied to schools, roads, taxes, public safety, severe weather recovery, utilities, housing, agriculture, and local government.
• Turn KVII newsroom content into platform-appropriate social video while also creating original content that starts online.
• Use strong hooks, natural sound, captions, graphics, pacing, and mobile-first editing to make stories clear, accurate, and engaging.
• Shoot and edit video in the field using professional cameras, mobile tools, and newsroom editing systems.
• Appear on camera when needed for explainers, social updates, live streams, and digital-first storytelling.
• Work with producers, reporters, anchors, photographers, editors, and digital staff to develop content that can live across multiple platforms.
• Contribute video, sound, interviews, and story elements that may be used in KVII linear newscasts when appropriate.
• Monitor audience trends, platform performance, analytics, comments, and engagement to help guide future content decisions.
• Follow KVII and Sinclair editorial standards, copyright rules, legal guidelines, and journalistic ethics.
• Help grow KVII’s social audience, digital video reach, and connection with younger and mobile-first viewers.
• Perform other newsroom and digital duties as assigned.

Benefits

• great benefits
• open-door policy
• upward mobility
• a strong desire to see you succeed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree