Digital UX Manager
Campbell's•Camden, NJ
•$84,600 - $121,600
About The Position
We’re looking for a digitally fluent, consumer-centric Manager, Digital UX to help drive the evolution of our websites, email programs, and landing pages — shaping key digital touchpoints into high-performing, insight-driven brand experiences. At Campbell’s, we’re on a bold journey to reinvent how our iconic brands show up in the digital world. We're building a powerhouse team of consumer-obsessed, culture-savvy marketers who don’t just follow trends — we set them.
Requirements
- 4+ years of experience in digital UX, web/email management, or digital project execution.
- Bachelor’s degree required.
- Strong understanding of UX principles, design systems, content architecture and modular design systems.
- Familiarity with CMS platforms, SEO basics, responsive design, and email marketing tools.
- Experience with analytics tools (e.g., Google Analytics, heatmaps, A/B testing platforms).
- Demonstrated ability to interpret data and translate it into actionable design or UX improvements.
- A collaborative, solution-oriented mindset with strong communication and stakeholder management skills.
- Strong organizational and project management capabilities.
- A portfolio or examples of work that demonstrate clear thinking and executional quality.
Responsibilities
- Support the Senior Manager in building and executing the enterprise digital UX vision across brand websites, email platforms, and landing pages.
- Translate business and brand objectives and audience insights into user-centered designs and digital flows that are intuitive, consistent, and on-brand.
- Lead the execution and maintenance of brand web pages, email templates, and landing pages — from concept through launch, optimization, and reporting.
- Evolve and apply modular design systems and content frameworks to ensure brand consistency and scalability across digital touchpoints.
- Define and implement a test-and-learn strategy for each brand’s website and email platforms, using A/B and multivariate testing to continually optimize performance.
- Collaborate with analytics partners to review performance data, understand user behavior, and surface actionable insights to improve UX and conversion.
- Activate our audience data strategy across websites and email platforms to enable greater personalization and relevance.
- Monitor and report on key UX KPIs to track progress, identify trends, and uncover new opportunities.
- Bring the enterprise SEO strategy to life by ensuring on-page and technical SEO best practices are integrated into brand website and email content.
- Coordinate with IT, content, media, PR and QA teams to ensure alignment on project goals, timelines, messaging, touchpoint strategies and technical requirements.
- Coordinate with developers and designers to ensure deliverables meet quality standards, function flawlessly, and ladder up to broader marketing initiatives.
- Ensure a cohesive user experience across all digital platforms and campaigns.
- Stay current on UX best practices, tools, trends and digital behaviors — and bring fresh thinking to your work.
- Support pilot programs and tools that enhance UX efficiency, personalization, and AI-driven capabilities.
- Help future-proof our websites and emails by exploring emerging technologies and AI applications in digital marketing and UX.
Benefits
- medical
- dental
- short and long-term disability
- AD&D
- life insurance (for individual, families, and domestic partners)
- matching 401(k) plan
- unlimited sick time
- paid time off
- holiday pay
- free access to the fitness center (at WHQ)
- on-site day care (operated by Bright Horizons)
- company store
- Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
- Employee Resource Groups (ERGs)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
