Digital Strategy/GEO- Contract

Sia Experience•New York, NY

20h•$10,000 - $12,000•Remote

About The Position

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, SiaX is a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network. At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation. This is a hands-on role requiring someone who can own SEO/GEO work directly—not simply oversee specialists—as these capabilities are now active, billable workstreams across client accounts. You'll partner closely with strategists, account teams, paid media, creative, and analytics teams to develop recommendations, execute strategic initiatives, and communicate results to clients. Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) is highly desirable.

Requirements

Available to work a full-time short-term contract role on EST hours
Proven experience leading digital strategy across integrated channels including GEO/SEO, and growth marketing within agency, consulting, or complex client-service environments
Strong understanding of lifecycle marketing, customer journeys, campaign architecture, and performance-driven digital strategy across enterprise or multi-stakeholder accounts
Hands-on experience reviewing performance data, extracting actionable insights, and translating analytics into strategic recommendations for clients and internal teams
Ability to confidently lead senior-level client conversations, present strategic recommendations, and guide workstreams with executive presence and sound judgment
Experience partnering cross-functionally with Paid Media, Creative, Account, and technical teams to keep integrated initiatives moving effectively
Comfortable operating as both a strategic lead and individual contributor — able to step into the work directly, shape deliverables, review outputs, and provide hands-on support where needed
Strong organizational and prioritization skills with the ability to manage multiple workstreams simultaneously in fast-moving environments with minimal oversight

Nice To Haves

Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA); ability to operate comfortably within modern martech and reporting ecosystems

Responsibilities

Own SEO & GEO strategy and execution
Lead SEO and Generative Engine Optimization (GEO) initiatives across multiple client accounts, developing and maintaining roadmaps, conducting audits, prioritizing opportunities, optimizing content for both traditional search engines and AI-driven search experiences, and translating insights into actionable recommendations.
Serve as the primary strategic owner of SEO/GEO deliverables while remaining hands-on in execution.
Drive digital growth strategy
Partner with internal teams and clients to shape integrated digital marketing strategies that improve discoverability, customer acquisition, and business performance.
Develop strategic frameworks, recommendations, and client deliverables while ensuring a high standard of work across engagements.
Translate analytics into strategy
Leverage performance data to identify trends, uncover opportunities, and measure the impact of SEO and digital marketing initiatives.
Develop reporting and present strategic insights and recommendations directly to clients and internal stakeholders.
Lead senior client conversations
Serve as a trusted advisor in client meetings, presenting strategies, performance updates, recommendations, and roadmaps with confidence and executive presence.
Collaborate across disciplines
Work closely with Paid Media, Creative, Analytics, Development, and Account teams to ensure integrated marketing initiatives are aligned and executed effectively.