Digital Strategy/CRM & GEO Lead- Contract

Sia•New York, NY

16h•$10,000 - $12,000•Remote

About The Position

Sia Experience is seeking an experienced Digital Strategist to lead CRM and Generative Engine Optimization (GEO) strategy from planning through execution. This is a hands-on, contract role (1099) for approximately 6-8 weeks, requiring availability during EST business hours. The ideal candidate will own SEO/GEO work directly, partnering with various internal teams and clients to develop recommendations, execute strategic initiatives, and communicate results. Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) is highly desirable.

Requirements

Available to work a full-time short-term contract role on EST hours.
Proven experience leading digital strategy across integrated channels including GEO/CRM, and growth marketing within agency, consulting, or complex client-service environments.
Strong understanding of lifecycle marketing, customer journeys, campaign architecture, and performance-driven digital strategy across enterprise or multi-stakeholder accounts.
Hands-on experience reviewing performance data, extracting actionable insights, and translating analytics into strategic recommendations for clients and internal teams.
Ability to confidently lead senior-level client conversations, present strategic recommendations, and guide workstreams with executive presence and sound judgment.
Experience partnering cross-functionally with Paid Media, Creative, Account, and technical teams to keep integrated initiatives moving effectively.
Comfortable operating as both a strategic lead and individual contributor — able to step into the work directly, shape deliverables, review outputs, and provide hands-on support where needed.
Strong organizational and prioritization skills with the ability to manage multiple workstreams simultaneously in fast-moving environments with minimal oversight.

Nice To Haves

Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
Ability to operate comfortably within modern martech and reporting ecosystems.

Responsibilities

Own CRM & GEO strategy and execution, including developing roadmaps, conducting audits, prioritizing opportunities, optimizing content for search engines and AI-driven search, and translating insights into actionable recommendations.
Serve as the primary strategic owner of CRM/GEO deliverables while remaining hands-on in execution.
Drive digital growth strategy by shaping integrated digital marketing strategies to improve discoverability, customer acquisition, and business performance.
Develop strategic frameworks, recommendations, and client deliverables, ensuring a high standard of work.
Translate performance data into strategic insights and recommendations for clients and internal stakeholders.
Lead senior client conversations, presenting strategies, performance updates, recommendations, and roadmaps with confidence and executive presence.
Collaborate with Paid Media, Creative, Analytics, Development, and Account teams to ensure integrated marketing initiatives are aligned and executed effectively.