Digital Strategist

Terra

2d • $100,000 - $140,000 • Remote

About The Position

Terra is looking for a Digital Strategist who can turn big ideas into smart, actionable marketing strategies that move the needle for our clients. In this role, you’ll lead the team for your assigned accounts, architecting multi-channel, lifecycle-driven journeys that blend content, AEO/SEO, social, and automation into seamless, measurable audience experiences. You’ll pair strategic vision with creative direction, partnering closely with our creative, content, and technical teams to bring every strategy to life. Every project you touch will have a clear vision, a solid plan, and the impact to back it up.

Requirements

• 6–8 years of experience developing and leading digital marketing strategies across multiple channels, ideally in an agency, start-up, or consultancy environment.
• Clear career storyline of marketing wins that you owned, and can back them up with data.
• Expertise in at least two core marketing practice areas—such as lifecycle marketing, social media, AEO/SEO, content marketing, email, or automation—and a strong understanding of how all channels work together.
• Experience in lifecycle and loyalty marketing, including email and app-based experiences.
• Know how to use different types of data—behavioral, engagement, and transactional signals—to power personalized user experiences, not just to measure them after the fact.
• Owned client accounts or major strategic workstreams, from discovery through execution, and can confidently steer direction while adapting to changing priorities.
• Player-coach mentality: can jump right into the action and follow the plot even when it gets complex.
• Skilled at leading client conversations that uncover insights, clarify objectives, and set a clear course toward measurable results.
• Comfortable translating complex ideas into clear, persuasive strategies for stakeholders, as well as building strategy decks and presenting to senior executives.
• Build trust quickly, balancing strategic vision with a practical, results-oriented approach.
• Collaborate seamlessly with cross-functional teams to bring strategies to life.
• Organized, adaptable, and able to manage multiple projects in a fast-paced environment without losing sight of the details.
• Comfortable learning new tools like Adobe Analytics, Figma, Profound, and Semrush, and always exploring new platforms that can help us work smarter and deliver better outcomes.
• Comfortable owning project success, being the go-to person for client questions and concerns, and briefing strategies to cross-functional teams.
• Think like a creative strategist as well as a channel strategist—can brief and direct creative work rooted in strategic intent, and evaluate concepts against objectives even when you're not the one producing the creative.
• Build trust quickly, balancing strategic vision with a practical, results-oriented approach. When a question is raised, you’re the first to speak up and problem-solve!
• Patient—understand that your work may not see the light of day for months or even years, and stay motivated by the long game.

Nice To Haves

• Familiarity with Braze.
• Marketing experience in regulated healthcare or finance contexts, showing innovation and growth within large matrixed organizations.

Responsibilities

• Lead the marketing strategy for your assigned client accounts, ensuring all initiatives are aligned with business objectives and audience needs.
• Drive client discovery sessions to surface insights, clarify goals, and define meaningful performance metrics.
• Develop cross-channel marketing strategies that integrate content, AEO/SEO, and automation into cohesive, results-driven experiences.
• Collaborate with other strategists to ensure your account strategies align with Terra’s broader strategic approach and best practices.
• Partner with content, creative, and technical teams to translate strategy into effective campaigns, providing direction and feedback throughout execution.
• Provide strategic creative direction—brief creative teams, review concepts and campaign plans against brand standards and objectives, and ensure execution stays true to the strategic vision.
• Monitor performance, surface insights from data, and make strategic adjustments to maximize impact.
• Stay ahead of market trends and evolving customer behaviors, continuously spotting opportunities and threats.
• Contribute to Terra’s own marketing and strategic initiatives, bringing forward new ideas and recommendations.
• Collaborate with company and department leadership to support Terra’s own branding and marketing efforts, as well as specific sales pursuits.

Benefits

• 11 observed holidays
• unlimited paid time off
• Additional 4 mental wellness days per year
• 100% company funded health insurance premium
• dental and vision options
• 401(k) plan
• Permanent remote work option
• Summer Fridays (office closes at 3:00 PM)
• Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend
• quarterly employee appreciation gift
• One-time reimbursement for work from home equipment
• Monthly team bonding sessions / happy hours
• Team retreats at our NYC headquarters
• Pre-tax commuter benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed