Digital Strategist

Texas Democratic Party•Dallas, TX

About The Position

The Texas Democratic Party is seeking a creative, strategic, and data-driven Digital Strategist to lead our statewide digital presence and message distribution across platforms. The Digital Strategist will own the Party’s digital voice, shape platform-specific messaging, and ensure our website remains the central source of truth for Texans seeking information about our work and candidates.

Requirements

Bachelor’s degree in Communications, Marketing, Political Science, Journalism, or related field or equivalent professional experience
2+ years experience in digital strategy, political campaigns, advocacy, or related field
Deep understanding of social media algorithms, trends, and audience growth strategies
Experience analyzing metrics and translating data into actionable strategy
Strong writing skills and ability to adapt tone across platforms
Experience with website content management systems
Ability to work in a fast-paced, rapid-response environment
Passion for Democratic values and Texas politics

Nice To Haves

Experience in political campaigns or issue advocacy
Familiarity with paid digital advertising strategies

Responsibilities

Develop and execute a comprehensive statewide digital strategy
Lead platform-specific messaging and growth strategies for:
TikTok
Instagram
Facebook
X
YouTube Shorts
Plan and manage content calendars aligned with communications priorities
Collaborate and oversee compelling digital content (graphics, short-form video, written content)
Manage and optimize the Texas Democratic Party website as the official information hub
Track, analyze, and report performance metrics to inform strategy
Conduct social media listening to identify trends, narratives, and rapid response opportunities
Coordinate closely with Press and Video teams to ensure consistent, aligned messaging
Support broader communications initiatives as needed