CRO Digital Strategist

The Jed Foundation•New York City, NY

About The Position

The Jed Foundation (JED) is a nonprofit organization that protects emotional health and prevents suicide for our nation’s teens and young adults. JED seeks a strategic, data-driven CRO Digital Strategist to own the optimization of JED’s digital fundraising and engagement ecosystem. This role will be responsible for guiding the strategy and implementation of JED’s conversion optimization lifecycle. This includes testing, designing, and implementing enhancements to our fundraising pages, donation flows, and conversion-oriented website experiences, all with the goal of maximizing lead acquisitions and converting them to long-term donors. You will work closely with Development, Technology, and Product teams to ensure that every digital touchpoint, from paid advertising landing pages to evergreen donation forms, is optimized for donor acquisition, retention, and lifetime value. You will also help evaluate and implement new technologies that drive measurable improvements in conversion and overall fundraising performance.

Requirements

5+ years’ experience in digital product management, CRO, or UX optimization, ideally in e-commerce, lead acquisition, or digital fundraising.
Proven track record of improving qualified leads, conversion, rates and driving measurable growth in online revenue or engagement.
Hands-on experience with A/B and multivariate testing tools (e.g. VWO).
Strong analytical skills with proficiency in Google Analytics, Tag Manager, and data visualization tools.
Familiarity with fundraising platforms (Fundraise Up preferred), advertising and media platforms, and CRM systems (Salesforce and Campaign Monitor a plus).
Experience collaborating with cross-functional teams including design, development, and marketing.
Strong understanding of UX/UI best practices, mobile-first design, and accessibility standards.
Mission-driven mindset with passion for improving mental health and saving lives.

Responsibilities

Conversion Strategy & Execution Own the performance and optimization of fundraising pages, donation forms, and key conversion paths on JED’s website.
Build and maintain a conversion optimization roadmap, including A/B testing, UX/UI enhancements, and content/presentation experiments.
Use analytics, heatmapping, and user behavior data to identify friction points and opportunities to lift conversion rates.
Collaborate with the creative and campaign teams to ensure all digital assets align with best-practice CRO principles and brand guidelines.
Support Marketing’s efforts to maintain brand identity, ensuring brand integrity and consistency across JED’s website
Campaign & Funnel Support Partner with Marketing and Development and Product to design and optimize landing pages for seasonal campaigns (e.g., Giving Tuesday, year-end, monthly giving drives).
Support paid media and email/SMS campaigns by developing campaign-specific conversion experiences and tracking performance across channels.
Translate campaign goals into measurable digital KPIs, tracking results against organization’s forecast and plans as well as industry benchmarks.
Technology Serve as the product owner for the fundraising platform (Fundraise Up) and related integrations with CRM (Salesforce) and marketing automation tools.
Collaborate with technology and product teams to scope, test, and deploy new features or platform enhancements.
Evaluate new tools and technologies to improve supporter experience, mobile performance, personalization, and attribution tracking.
Analytics & Reporting Define, track, and report on key funnel metrics (conversion rates, form completion rates, donor LTV, bounce/exit rates).
Present performance insights and optimization recommendations to Marketing and Development leadership on a regular basis in partnership with Product.
Maintain testing documentation and a library of CRO learnings for cross-team reference.