TCVB DIGITAL STRATEGIST

City Of Tupelo•Tupelo, MS

10h

About The Position

Manage the implementation of the Tupelo Convention and Visitors Bureau (TCVB) digital strategy in unison with overall marketing strategy. This position will assist the Director of Marketing to develop, guide and implement digital marketing across all communication channels including social media, website and email marketing.

Requirements

Must be able to communicate effectively both orally and in writing.
Ability to exercise good judgment, initiative, tact and diplomacy in a wide variety of public contact situations.
Willingness to work nights and weekends when the situation demands.
Willingness to travel on behalf of the CVB when necessary to complete the tasks of the job.
Bachelor Degree from a four-year college or university
Must operate standard office equipment and personal computers.
Must present an organized office that perpetuates a staff and guest friendly environment
Ability to multi-task in order to meet deadlines
Computer literate in applicable software (Internet, Microsoft word, Excel, Power Point and Outlook) and able to learn new software as needed. Experience in both PC and MAC platforms preferred.
Writing and copy-editing experience
Must have experience in graphic design using Adobe InDesign and Photoshop
Ability to read, analyze and interpret common scientific and technical journals, financial reports or government regulations.
Ability to respond to common inquiries or complaints from customers, regulatory agencies or members of the business community.
Ability to write letters and/or articles or publications that conform to prescribed style and format.
Ability to effectively present information to top management, public groups, and/or governmental officials.
Must speak and write the English language fluently.
Possess a valid driver’s license
Possess proof of valid insurance if operating a vehicle on behalf of the TCVB.

Responsibilities

Work directly with TCVB Director of Marketing on Marketing strategies for digital communications across all marketing channels.
Manage integrated digital efforts and website to complement and coincide with other marketing efforts.
Maintain proper, consistent and effective brand communication across all digital platforms.
Provide communication and guidance to all staff on digital marketing efforts.
Connect, engage and grow the #MyTupelo brand across the digital spectrum including Facebook, Twitter, Pinterest, Instagram and YouTube.
Manage and oversee website content including images, event listings, video uploads, partner listings, home page.
Plan and implement the content calendar.
Work alongside Director of Marketing on various digital marketing projects.
Participate in partner branding and strategic marketing communications brainstorming sessions.
Generate monthly reports on digital platform performance.
Convey a sense of community and build our following based on monitoring and engagement in online conversations, valuable content and mutual sharing.
Research digital trends and incorporate emerging technologies into the digital strategy.
Must protect and promote the #MyTupelo brand through ongoing contact on digital platforms while adhering to the Social Media Guidelines and voice of #MyTupelo. There is an expectation of a high degree of professionalism with Tupelo CVB partners and staff. Accuracy and attention to detail are vital and expected.
Content creation including video acquisition and editing, photography, writing, and graphic design.
Perform other duties as required.