Digital Strategist, Local

Corus Entertainment•Toronto, ON

17h•Hybrid

About The Position

At Corus Entertainment, we’re shaping the future of media in Canada—home to the country’s biggest hits, most trusted news, and greatest value. Our mission is simple: to create engaging content, connect with audiences wherever they are, and drive meaningful growth. Guided by our values—Think Boldly, Make a Positive Impact, Win as a Team, and Own the Outcome—we bring creativity and collaboration to everything we do. If you’re ready to make an impact, there’s a place for you at Corus. Division: Revenue (Local Sales, Digital Advertising) Work Status: Temporary Contract (Maternity Leave) – 18-Month Location: Toronto, ON (Hybrid) About the Role: You will work with Account Managers on the Local Sales team in a client-facing role that supports the growth of digital and cross-platform revenue across the country. As the Local Digital Strategist, you are responsible for developing and executing strategic digital and integrated campaigns that align with client objectives and key performance indicators. You act as the local team’s digital subject-matter expert, bringing forward strong recommendations on packaging, measurement, and performance to ensure campaigns deliver results and drive renewal and incremental revenue opportunities.

Requirements

Post-secondary education (or equivalent experience) in marketing, broadcasting, journalism or a related field.
2–5+ years of experience in digital advertising, digital strategy, or media planning, ideally within a client-facing or sales support role
Strong understanding of the digital landscape, including video, display, mobile, and social
Experience supporting campaign execution, including ad serving, targeting, and performance measurement
Strong written and verbal communication skills, with comfort presenting to clients and working cross-functionally
Analytical mindset with the ability to interpret campaign performance and develop actionable insights
Highly organized and detail-oriented, with the ability to manage multiple campaigns in a fast-paced environment
Strong collaboration and stakeholder management across Sales, Ad Operations, Creative, and Product teams

Nice To Haves

Proficiency in MS Office; familiarity with Salesforce, AdBook, or Google Ad Manager is an asset

Responsibilities

Consult with Account Managers and internal teams to recommend strategic digital and cross-platform campaigns (digital, social, TV, radio) based on client objectives; attend client meetings to advise on the role of digital within broader campaign strategy.
Support proposals, RFPs, and presentations by providing strategic recommendations, research, and packaging solutions; identify upselling and incremental revenue opportunities within local accounts.
Execute and steward digital campaigns from booking through completion, ensuring accurate setup, pacing, and delivery against KPIs; proactively review implementation to ensure successful execution.
Work closely with Ad Operations, Creative, Revenue Management, Product, and other partners to ensure campaigns are delivered on time and as sold; support consistent processes and best practices across teams.
Act as a digital expert for the local sales team, providing guidance on Corus digital products, packaging strategies, and best practices; support ongoing training and knowledge sharing.
Provide campaign reporting and insights, translating performance into clear recommendations, optimization strategies, and next steps that support renewals and revenue growth.