Digital Strategist Lead

Movement For Black Lives

3d•Remote

About The Position

The Movement for Black Lives (M4BL) is seeking a Digital Strategist Lead to develop and execute integrated digital narrative power plans. This role involves assessing, analyzing, and coordinating narrative strategies across various digital platforms including CRM, social media, email, and SMS. The Digital Strategist will be responsible for maintaining continuity across these platforms, providing analysis on intervention opportunities, and specifically managing and optimizing the email program to strengthen reach, segment lists, and engage supporters. The position is full-time (1.0 FTE) and operates within a five-day work week, with hours between 10:00 am and 6:00 pm ET. The role is remote, but requires approximately 25% travel per year for internal gatherings, convenings, and conferences. M4BL is an ecosystem of organizations and individuals dedicated to winning rights, control, and resources for Black people, guided by principles of abolition, anti-capitalism, and radical Black Queer Feminisms. The communications department aims to build narrative power for the Vision for Black Lives Policy Platform, centering the experiences of those most impacted by oppression.

Requirements

3-5 years of experience in digital strategy, preferably at a values-based organization, and coalition formation
Expert knowledge of all major social media platforms and SMS, including publishing and analytics software (e.g., Sprout Social, HootSuite, Bit.ly)
Intermediate familiarity with project management software, platforms and tools such as Formstack, Asana, virtual meeting platforms, Canva (or equivalent graphic making software and application), Every Action (or equivalent CRM)
Proficiency in MS Office and Google Suite
Experience in membership organizing, network or ecosystem development
Proficiency in project planning and project management
Proficiency in operations and logistic planning
Commitment to advancing racial justice and liberation for Black communities
Demonstrated alignment with the values and principles of the Movement for Black Lives, including abolition, anti-capitalism, and radical Black Queer Feminisms
Deep commitment to the organization's mission, vision, and values, including a passion for social change and community empowerment
Integrity and ethical conduct in all aspects of leadership and decision-making
Excellent verbal and written communication skills to articulate the organization's mission, engage stakeholders, and build relationships
Strong interpersonal skills to collaborate with diverse individuals and teams
Time-management skills and the ability to quickly pivot based on current events and organizational needs
A work ethic with a ‘no problem is too big, no question is too small’ attitude
The ability to thrive in a collaborative, dynamic, fast-paced work environment where priorities are often evolving to adapt to the movement’s needs and emergent opportunities
Resilience to overcome challenges and setbacks while maintaining focus on long-term goals and objectives
A team player with high attention to detail and who can drive impact at the operational and tactical levels
Unimpeachable ethical standards, confidentiality, and personal integrity, always demonstrating self-awareness, dependability and a commitment to upholding team morale and organizational culture
Strong analytical and problem-solving skills, with the ability to identify challenges, develop solutions, and implement effective strategies
Ability to work with multiple Movement and political actors

Nice To Haves

Experience has been shaped by movement work, community organizing, and other non-traditional paths.

Responsibilities

Strategize and execute high-impact, creative digital tactics that build narrative power, meet goals to reach Black audiences, and create visibility for all M4BL issues
Conduct cross-table and department meetings (e.g., Policy) and coordinate and strategize with teams about narrative power opportunities
Lead strategy development for email program
Lead digital event coordination from the digital team’s side in coordination with other teams and departments
Provide capacity-building support to members by providing regular email trainings for the ecosystem
Share in facilitation and note-taking for the weekly digital team meeting
Build relationships and strengthen partnerships with member organizations, partners, and community members to support priorities. (This can look like maintaining and growing our working relationships with the labor movement)
Support in the development and management of vendor relationships
Lead on social media program, utilizing social management platform and calendar to ensure content is posted in a timely manner
Manage the digital content calendar
Supports the development and strengthening of the voice and tone of M4BL’s online persona
Contribute and support as a reviewer for outgoing digital content