Digital Strategic Account Manager

Nexstar Media Group, Inc.•Kansas City, MO

8d•Onsite

About The Position

WDAF-TV FOX4, the Nexstar Media Group station serving the Kansas City market, is seeking an experienced and driven Digital Strategic Account Manager to join their high-performing sales team. This role involves partnering with clients to develop customized digital marketing strategies using FOX4's digital advertising solutions. The position is ideal for someone passionate about digital marketing, strategic sales, and helping businesses grow through innovative advertising solutions in a fast-paced, collaborative environment.

Requirements

Bachelor’s degree in Marketing, Advertising, Business, or related field preferred
2+ years of experience in digital marketing, media sales, or digital advertising solutions preferred
Understanding of digital advertising products including SEO, SEM, social media, programmatic, OTT/CTV, display, video, and analytics
Experience with Google Analytics and Google Tag Manager preferred
Strong presentation, negotiation, communication, and problem-solving skills
Ability to manage multiple priorities in a deadline-driven environment
Proven ability to develop new business and grow client relationships
Comfortable making in-person sales calls and engaging with business decision-makers
Highly organized with exceptional attention to detail and follow-through
Team-oriented mindset with the ability to collaborate across departments
Passion for innovation, creativity, and delivering results

Responsibilities

Develop and present strategic digital marketing recommendations tailored to client objectives and KPIs
Build new business opportunities through prospecting, networking, relationship-building, and cold calling
Collaborate with Account Executives and leadership to create integrated advertising campaigns across digital platforms
Utilize Nexstar’s proprietary tools and resources to build compelling proposals and presentations
Execute and oversee campaigns from launch through optimization and reporting
Analyze campaign performance metrics and provide actionable insights and recommendations
Stay ahead of industry trends, emerging technologies, and digital best practices
Maintain proactive communication with clients and internal teams to ensure campaign success and client satisfaction
Deliver creative, data-driven marketing solutions that help clients grow their business and exceed expectations
Contribute to a positive, collaborative, and solutions-oriented team culture
Perform other duties as assigned by management/leadership