Digital Storyteller

Winona Health • Winona, MN

10h • Onsite

About The Position

The Digital Storyteller plays a critical role in telling our mission-driven story and deepening engagement with our mission, vision and values through compelling content. This caregiver is people-orientated, has a passion for storytelling and capturing inspiring photos and videos, and is savvy when it comes to multi-channel marketing. The Digital Storyteller will take our everyday happenings and transform them into a narrative that our community will engage with.

Requirements

• 1-3 years of experience with video editing, social media marketing, digital communications, writing and editing, or related work.
• Working knowledge of Adobe Creative Suite and Microsoft Office.
• Strong writing/editing skills and familiar with AP Style.
• Ability to multitask, prioritize, and problem solve.
• Experience with email marketing campaigns including producing and writing messages and/or CRM knowledge.
• Proficient in social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, TikTok, etc.
• Experience with media buying.

Nice To Haves

• Degree in Marketing, Communications, Graphic Design, Journalism, Advertising, New Media, or related field.
• Healthcare-related experience.

Responsibilities

• Creates and curates compelling content, writing, editing, capturing and designing, for internal and external communications across multiple platforms, aligned with brand and strategic goals.
• Plans and executes digital storytelling strategies from concept to completion across marketing channels, including social media, website and email.
• Manages social media channels, including content planning, posting, monitoring and audience engagement.
• Collaborates across teams to develop multi-channel campaigns (digital, social, web, email, print), applying brand standards, SEO and best practices to reach key audiences.
• Ability to contribute to the marketing process from developing creative concepts and writing to shooting and editing.
• Builds strong connections between media and caregivers, coordinating interviews, photography, video and meaningful story development.
• Writes and distributes news releases, pitches feature stories, and creates content across digital, print and video channels.
• Contributes to improving social and other digital platforms by researching, evaluating, recommending and implementing solutions and new functionality that help drive engagement.
• Produces videos for use internally and externally, including concept generation, running cameras/audio/lighting, filming and post-production, and posting.
• Coordinates and shoots photography/video including candid and event photography.
• Assists with email marketing campaigns ensuring all messages meet marketing goals, branding and editorial standards.
• Assists with graphic design related projects including printed materials, web, multimedia, and analytics.

Benefits

• Options for medical, dental, and vision coverage, as well as mental health support and wellness incentives
• Short and long-term disability, plus additional benefits like accident, critical illness, hospital indemnity, legal assistance, and identity protection plans
• Access to a 403(b) retirement plan with employer contributions once eligibility requirements are met
• Flexible scheduling, paid time off, and earned sick time to support personal well-being
• Paid training, tuition reimbursement, scholarships, and sponsored seminars to foster both personal and professional growth
• Special offers with local businesses, including the YMCA and cell phone providers

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 251-500 employees