Brand Storyteller

East Fork Pottery•Asheville, NC

4h•Remote

About The Position

We are seeking a Brand Storyteller, a strong writer with deep knowledge of the home, cooking, and lifestyle space, who can translate creative direction into cohesive, compelling narratives that reinforce our brand identity and elevate our products in the market. The Brand Storyteller will collaborate directly with the creative, marketing, product, and content teams to ensure all storytelling is aligned with our brand vision, marketing concept, and seasonal themes. This role will contribute to brand expression across channels while ensuring the company’s voice and narrative are consistently compelling across all touchpoints.

Requirements

Education or 2-5 years of experience in brand storytelling, creative copywriting, or content strategy, preferably in lifestyle, consumer products, creative agency, or editorial settings.
Expertise in writing for lifestyle, home, and cooking.
Portfolio demonstrating ability to craft high-impact brand narratives across multiple channels.
Strong writing, editing, and conceptual thinking skills.
Ability to collaborate with visual and creative teams to unify concept, copy, and execution.
Strong organizational skills; able to manage multiple projects in a fast-paced environment.
Passion for creative storytelling, brand building, and product expression, with a desire to grow and develop within role.
Ability to work independently and as part of a team
Detail-oriented with excellent organizational skills
Collaborates across cultural differences
Ability to respect and communicate across lines of cultural differences
Ability to address conflict by assuming positive intent and seeking to understand
Ability to embrace a mistake without fault
A commitment to center the active process of self-awareness

Responsibilities

Translate creative concepts and seasonal themes into written narratives across digital, social, product, experiential, and print channels.
Execute copywriting across core brand channels, including Journal, Email, Advertising, Web and Catalog, ensuring consistency in voice, quality, and narrative, as well as support the development of product and social media copy.
Support the development and evolution of East Fork’s brand voice to support product positioning and overall brand strategy.
Contribute to concept development for campaigns, product launches, and brand initiatives, offering strategic storytelling insights.
Partner with marketing to execute campaigns, ensuring messaging is consistent with brand direction.
Assist in maintaining editorial quality and consistency across content.
Monitor trends in culture, lifestyle, and industry to inform storytelling strategies and keep the brand voice fresh and relevant.
Collaborate with marketing and product teams to translate product features and priorities into clear, customer-facing narratives