Digital Specialist

Foundation Building Materials•,

3d•$67,500 - $105,000•Hybrid

About The Position

The Digital Specialist is a strategic, customer-facing role responsible for driving digital transformation, digital sales growth, and eCommerce adoption across assigned FBM regions and customer portfolios. Reporting to the Director, Digital Product, this position serves as a subject matter expert and business partner to branch leadership, sales teams, and customers by promoting the adoption and utilization of FBM’s digital platforms, including MyFBM. This role combines consultative sales, digital product expertise, customer engagement, training, market analysis, and operational execution to increase digital revenue and strengthen customer relationships. Each Digital Specialist oversees and manages an assigned eCommerce portfolio, with direct responsibility for driving digital engagement, expanding customer utilization, identifying growth opportunities, and contributing measurable sales performance within their territory. The Digital Specialist operates with a high degree of autonomy and independent judgment while partnering cross-functionally with branch operations, sales leadership, marketing, customer service, and digital product teams. This role requires extensive travel throughout assigned regions to support branch initiatives, conduct customer meetings and trainings, lead adoption efforts, and execute in-market digital growth strategies.

Requirements

Bachelor’s degree in Business, Marketing, Sales, eCommerce, Communications, or related field preferred; equivalent combination of education and experience may be considered
3+ years of experience in eCommerce, digital sales, business development, branch operations, customer success, sales enablement, or a related field preferred
Demonstrated ability to drive sales growth, influence adoption initiatives, and manage customer relationships
Strong business acumen with the ability to analyze trends, interpret data, and develop actionable strategies
Excellent presentation, communication, facilitation, and interpersonal skills
Ability to operate independently, prioritize multiple initiatives, and exercise sound judgment in a fast-paced environment
Comfortable leading trainings, customer meetings, branch presentations, and executive-level discussions
Strong customer service mindset with the ability to influence and coach sales and operations teams
Technology-forward mindset with experience adapting to evolving systems and digital tools
Creative thinker, problem solver, and self-starter with strong organizational and project management skills
Working knowledge of CRM systems, customer service operations, and branch operations
Strong understanding of digital commerce platforms, customer buying habits, and sales processes
Ability to travel extensively, including overnight travel, within assigned territories as business needs require

Nice To Haves

Advanced knowledge of MyFBM and related digital tools preferred

Responsibilities

Drive customer awareness, activation, and adoption of FBM’s digital assets, resulting in increased digital sales and customer engagement
Manage and grow an assigned eCommerce portfolio, developing strategies to increase digital revenue, customer retention, and platform utilization
Partner with branch leadership and sales teams to identify opportunities for digital growth and improve customer buying experiences
Conduct consultative customer meetings to promote MyFBM capabilities and align digital solutions with customer business needs
Conduct in-market branch training sessions, sales representative training, customer onboarding, and product demonstrations
Lead in-branch, customer, and job site events focused on digital education, adoption, and sales growth
Cross-sell complementary product categories and digital capabilities to existing and prospective accounts
Analyze regional market trends, customer usage patterns, and adoption metrics to identify opportunities and recommend strategic improvements
Provide eCommerce-specific insights, reporting, and sales opportunities to Branch Managers, Sales Representatives, District Managers, and Regional Leadership
Travel extensively throughout assigned regions to support digital initiatives, customer engagement, implementation efforts, and sales development activities
Serve as the primary liaison between the MyFBM digital product team and field operations
Participate in user acceptance testing (UAT) and provide operational feedback on system enhancements and functionality
Assist with digital merchandising initiatives, content optimization, and digital product enhancements
Conduct voice-of-customer surveys and gather feedback to influence future digital product development and roadmap priorities
Conduct recurring meetings with Regional Vice Presidents, District Managers, Branch Leadership, and Local Digital Champions to review adoption progress and strategic priorities
Serve as the regional subject matter expert and primary educator for MyFBM and digital connectivity solutions
Recommend process improvements and digital strategies that improve customer experience, operational efficiency, and revenue growth
Ensure regional branches deliver a high-quality customer experience related to digital products and services
Proactively address and resolve customer concerns, technical questions, and adoption barriers in a timely and professional manner
Train and coach branch personnel on digital tools, customer engagement strategies, and best practices for supporting digital customers
Support change management initiatives associated with digital transformation and operational process improvements
Maintain strong alignment with FBM brand standards and customer service expectations across all branch and customer interactions
Perform additional duties and strategic projects as assigned in support of eCommerce, digital transformation, and corporate growth initiatives
Collaborate cross-functionally with Sales, Operations, IT, Marketing, Customer Service, and Leadership teams to execute company objectives
Maintain current knowledge of industry trends, digital commerce technologies, customer buying behaviors, and competitive market conditions