Digital Content Specialist

Rehlko•Glendale, WI

3d•$66,300 - $83,500

About The Position

The Digital Copywriter and Content Specialist is responsible for creating compelling, customer‑focused digital content that elevates brand presence, supports marketing initiatives, and drives engagement across digital channels. This role develops written assets such as website copy, blog articles, email content, social media posts, and press releases. The ideal candidate combines strong writing skills with an understanding of SEO/GEO/AI, digital marketing best practices, and audience insights.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience).
3–5+ years of experience writing digital content for brands, agencies, or publishers.
Exceptional writing, editing, and storytelling skills with a strong portfolio.
Knowledge of SEO principles and content optimization techniques.
Familiarity with CMS platforms, social tools, and marketing technology.
Ability to multitask and meet deadlines in a fast‑paced environment.
Strong collaboration and communication skills.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Responsibilities

Write clear, engaging, and on‑brand content for websites, landing pages, blogs, emails, social media, press releases, digital ads, and other digital touchpoints.
Create content that aligns with brand voice, style guidelines, and business objectives.
Develop long‑form and short‑form content tailored to specific campaign goals and audience needs.
Optimize content for SEO/GEO using keywords, metadata, and best practices.
Collaborate with designers, digital marketers, and product teams to refine messaging and improve content performance and layout presentation
Partner with marketing stakeholders to understand campaign goals and translate them into digital content.
Work closely with Content Strategist to support content planning, calendar management, and publication schedules
Create content testing plans and interpret analytics and adjust content accordingly