Digital & Social Intelligence Senior Analyst

Nestle Operational Services Worldwide SA•Solon, OH

46d•$100,000 - $120,000

About The Position

At Nestlé USA, we are dedicated to delighting consumers with our trusted brands. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates achievements. We empower our employees to challenge the status quo, embrace risk-taking, and pioneer new ideas in a supportive and collaborative environment that fosters bold ambitions and continuous learning. This role reports into the Digital & Social Intelligence Manager within the Commercial Excellence organization. The Digital & Social Intelligence Senior Analyst will be a key member of a team focused on implementing an industry-leading Social Intelligence capability at Nestlé USA, serving as a trusted source of actionable, real-time insights into consumer perception and culture. This capability supports various stakeholders across Brand Marketing, Consumer & Marketplace Insights, Social Strategy & Community, Foresight, Innovation, Category Strategy, and Corporate Communication, with the ultimate goal of embedding it throughout Nestlé USA to empower all departments to act on social media insights. Additionally, the Senior Analyst will contribute to the emerging cross-functional AI Readiness capability by supporting LLM Listening & Visibility analysis, including tool implementation, governance, stakeholder support, and integration into Social Intelligence deliverables. Following the implementation of the Social Intelligence capability and LLM Listening, the role will focus on building robust stakeholder relationships across the organization. The Senior Analyst will work closely with stakeholders to provide consistent, timely, and actionable insights for brands, while also establishing a continuous feedback loop to optimize and evolve the Digital & Social Intelligence capability using AI-driven technology. The Senior Analyst will balance fulfilling stakeholder research requests with technology, and training stakeholders to leverage the technology independently. This allows the team to focus on in-depth analysis while empowering stakeholders to address their day-to-day digital and social insights questions. The role collaborates with other stakeholders within the Center of Demand Generation, including Foresight, Consumer Insights, Digital Analytics, Marketing Analytics, Digital Shelf & eCommerce, Shopper Insights, and Innovation, to deliver timely and actionable insights to Nestlé USA’s 25+ Brand Marketing teams. The Senior Analyst will work with stakeholder teams to understand business objectives and brand strategies across diverse product categories such as coffee, coffee creamer, chocolate & desserts, frozen meals, pizza, snacking, baking ingredients, noodles, and sauces. Daily activities involve answering business questions through in-depth analysis using multiple technologies, collaborating in key meetings, developing training programs, identifying and implementing new technology features, working with vendors, and attending leadership presentations. Given the rapidly changing landscape of social media and AI-driven technology, success in this role requires a balance of technical skill, strategic thinking, proactivity, flexibility, and a solution-seeking attitude.

Requirements

Bachelor's degree in marketing, market research, analytics, communications, business, economics, or related field
3-5 years of experience in social listening and additional social research, including in-tool navigational experience and strategic storytelling of analysis results.
3-5 years in a strategic role working with data analytics, with a focus on developing strong dashboards and/or other automatically refreshable visualizations that empower stakeholders to quickly identify key takeaways from data.

Nice To Haves

Experience using Talkwalker, Nichefire, Yogi, Audiense, Creator IQ, Sprinklr or similar tools throughout the process: query building, dashboard visualization, automated report building, and in-depth analysis.
Familiarity with the emerging LLM Listening & Visibility / GEO / AEO analysis space, including tools such as Profound.
Strong understanding of how AI can be used to support Digital & Social Intelligence workstreams, including prompt-writing best practices.
Strong research experience and familiarity with the process for developing consumer, category & cultural insights.
Strong storytelling experience through the creation and presentation of compelling slide decks.
Ability to translate business needs into strategic social intelligence frameworks that can be executed & replicated across a large organization.
Familiarity with foresight use cases, identifying and analyzing trend signals from social media.
Understanding of the social media landscape, community interaction dynamics, social best practices, and digital analytics tools.
Strong communication and interpersonal skills.
Ability to execute multiple projects at once across various stakeholder teams throughout a large organization.
Familiarity with experimentation and A/B testing of social/digital content executions.
Familiarity with Google Analytics and Google Tag Manager for website analytics.
Familiarity with Salesforce Marketing Cloud and its analytics functionalities.
Familiarity with Power BI to create and visualize data from disparate data sets.

Responsibilities

Leverage Nestlé USA’s Digital & Social Intelligence technology stack to conduct in-depth research about brands, competitors, product categories, and cultural trends, presenting findings visually to stakeholders to drive action.
Navigate technology for social listening, ratings & reviews listening, LLM Listening / GEO / AEO, trend identification, social audience persona building, influencer evaluation, and owned content performance benchmarking.
Combine findings with other data sources, collaborating with Digital Analytics, Marketing Analytics, and Consumer Insights teams for comprehensive analysis.
Assist in developing and executing training programs, including building materials, leading office hours, and providing one-on-one guidance on social listening and social intelligence use cases.
Assist the Digital & Social Intelligence Manager in managing an analysis request queue, prioritizing ad-hoc social research requests based on business impact, effort, and urgency.
Maintain stakeholder check-in cadences to ensure consistent engagement with key stakeholder groups.
Review automated reporting outputs from various tools, including AI-driven reports and real-time alerts, to ensure quality and identify actionable insights.
Assist in the day-to-day management of tools, including user access and dashboard/report quality, flagging issues to the manager and collaborating with support teams.
Partner with analysts from third parties and shared service teams on research projects and feature advancements, providing feedback to tool providers on ideal features and functionality.