Senior Intelligence Analyst

BarkleyOKRP • Kansas City, MO

1d

About The Position

The Senior Consumer Insights Analyst, known as the Senior Intelligence Analyst within BarkleyOKRP, helps execute consumer research for current clients and prospects, synthesize research results, and make recommendations that inform strategic business decisions. The role partners with members of the BarkleyOKRP Strategy and Intelligence teams and supports primary and secondary consumer research, data analysis and mining, data visualization, brand performance tracking and measurement, and other quantitative research initiatives tied to clients’ business and marketing goals.

The position calls for enthusiasm about consumer research and data, curiosity about new insight-generation techniques and methodologies, and the ability to work effectively in a fast-paced, collaborative agency environment. The analyst is expected to learn quickly, attend to detail, manage time effectively, and communicate with colleagues, collaborators, and clients.

Requirements

• Bachelor of Science or Bachelor of Arts degree in Marketing, Market Research, Data Analytics, Statistics, Psychology, Sociology, or a related field.
• At least 4 years of experience in marketing, consumer insights or research, or professional consulting.
• Ability to navigate, use, and analyze raw data files with analysis software such as SPSS or R.
• Ability to deliver actionable business recommendations, influence decisions, and drive results.
• Strong oral and written communication skills, including the ability to explain difficult concepts and opportunities in clear, applicable business terms.
• Experience with data mining, segmentation, or predictive modeling using large research or marketing databases.
• Ability to develop crosstabs from raw data files using software such as Q, MarketSight, or Wincross.
• Experience applying data visualization and information design for efficient analysis and interpretation.
• Experience with survey design and programming using tools such as Alchemer/SurveyGizmo, Sawtooth, Qualtrics, Decipher/Forsta, or SurveyMonkey.
• Strong analytical thinking and ability to interpret findings.
• Excellent attention to detail.
• Proficiency with Microsoft Office software and advanced Excel skills.

Nice To Haves

• Experience in the consumer packaged goods, restaurant, retail, travel, finance, or healthcare industry is preferred.

Responsibilities

• Work with clients and brand strategists to design and execute research addressing critical business questions and supporting business growth.
• Lead the preparation of summaries and reports of consumer-analysis findings and share them with internal teams and clients.
• Highlight critical research insights and help translate findings into strategy and concrete actions.
• Lead the creation, programming, and launch of consumer surveys, including segmentation, brand or product concept screens, and brand health trackers.
• Clean, reorganize, and recode data to prepare it for analysis.
• Analyze data using univariate and multivariate statistical techniques to uncover insights for strategic decision-making.
• Lead the preparation of crosstab reports summarizing survey data.
• Synthesize and summarize data from secondary sources to inform survey content or support decisions in place of primary research.
• Partner with internal and client-side brand leaders and marketing teams.
• Mentor junior team members on research best practices and methodology.
• Work with third-party suppliers to ensure they are aligned with deliverables and achieve impactful outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior