Digital Shelf Specialist

GE Appliances•Louisville, KY

About The Position

The Digital Shelf Specialist ensures products have complete and accurate content in Salsify to support New Product Introductions (NPI) and downstream applications. The role collaborates with Product Marketing, Product Management, National Account, Sales Operations, Digital, and technical teams to configure, test, and deliver content while maintaining data governance standards. It also helps define and apply governance between PIM (Item Management) and Salsify (Product Content Management), and manages data syndication specifications, hierarchies, architecture, and feeds to external systems and partners. The position manages product content requirements, coordinates internal and third-party content, tracks NPI checklist timing, supports testing and implementation for digital commerce sites, and addresses content gaps. It partners with technology teams and vendors on data mappings, develops Salsify catalogs and retailer Enhanced Content templates, and monitors syndication pipelines. Additional work includes legal-compliance audits, improving data consistency and workflows, defining automations in the NPI process, exploring AI-driven automation, and implementing process improvements. The role is based in Louisville, Kentucky. Domestic travel of up to 10% is required. Working conditions are normal for an office environment, with flexible work arrangements developed in coordination with the employee’s leader and business needs.

Requirements

Bachelor’s degree from an accredited university or college, preferably in Marketing, Information Systems, or a related field, or significant equivalent relevant experience.
At least 3 years of experience in digital content management, e-commerce content, product data, product information systems, syndication, or a related field.
Experience with digital content platforms, content management systems, product information management tools, or similar systems.
Strong understanding of content strategy.
Familiarity with Wrike, Excel, or other project management tools.
Knowledge of retailer content requirements and digital shelf optimization.
Meticulous attention to detail.
Legally authorized to work in the United States at hire and able to maintain authorization without current or future employer or school sponsorship; the employer will not sponsor employment-based visas for this position.
Able to travel domestically up to 10% for conferences, meetings, or similar.

Nice To Haves

Experience building content catalogs.
Ability to translate content into an actionable roadmap.
E-commerce and/or customer marketing experience.
Experience managing project plans, task management, and budgets.
Experience with brand strategy and website management.
Experience with SAP MDM and/or Oracle Endeca, or other third-party data management systems.
Experience creating robust, scalable content architecture to support future growth.
Demonstrated proficiency in identifying and implementing best practices to maximize process efficiency and reduce costs.
History of cross-functional or client-based collaboration and ability to prioritize multiple concurrent requests.
Demonstrated ability to multitask across multiple projects and global teams.
Excellent verbal and written communication skills.

Responsibilities

Manage day-to-day product content requirements for ME teams, including data structures, features and attributes, benefits, metadata, images, linked documents and videos, and content delivery.
Collaborate with product, brand, e-commerce, and sales operations teams to ensure content requirements are met.
Keep Product Marketing Managers informed about program status relative to the NPI tracker and maintain checklist timing compliance.
Coordinate content from internal teams and third-party agencies to ensure it meets established standards.
Bridge content gaps between product teams and national account teams.
Support testing and product implementation for D2C sites, the GE Appliances Store, and CNET.
Partner with Digital Technology and third-party vendors to create data-mapping formulas for customer Direct Connections.
Work with Product Teams to identify content gaps and incomplete properties needed for customer syndication.
Develop Salsify catalogs to deliver tailored content internally and externally.
Create and maintain Enhanced Content templates for national retailers in line with customer requirements.
Monitor syndication pipelines for errors and delays, troubleshoot issues, and resolve data-flow problems.
Execute legal compliance for content required to feature products on GE Appliances consumer websites, conduct timely audits, and work with teams to close gaps.
Maintain data governance and consistency across product categories, PIM, and Salsify, supporting data integrity and scalability.
Collaborate with the PIM team to maintain a single source of truth between product item data and marketing data.
Define automations, including Windchill Workflow and product statuses, within the NPI process.
Research, evaluate, and integrate AI-driven automation tools for content management workflows, including tagging, metadata generation, automation, and distribution.
Identify process-improvement opportunities and implement standards that improve efficiency and reduce costs.
Coordinate with business and technical teams to understand syndication needs and provide data-delivery status updates.