Digital Sales Manager

Townsquare Media•Tuscaloosa, AL

2d•Onsite

About The Position

Townsquare Media Group & Townsquare Ignite is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets. We combine the power of local media with best-in-class digital solutions to help businesses grow—offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing. Townsquare Ignite, founded in 2010, is the fastest-growing revenue and profit driver of Townsquare Media, offering a powerful suite of digital solutions. This role is a full-time, in-office opportunity. The Digital Sales Manager Opportunity: Do you love helping businesses grow through modern, results-driven marketing? Are you a sales leader who thrives in digital and knows how to elevate teams through strategy, coaching, and execution? This is a rare opportunity to lead a local market as a Digital Sales Manager, owning digital revenue growth while also leading and supporting broadcast sales performance. At Townsquare, we are redefining local media by combining the power of trusted radio brands with industry-leading digital marketing solutions. We’re looking for a hands-on leader with deep digital sales expertise to accelerate growth across Townsquare Ignite and Amped (digital on our owned and operated properties), while maintaining strong broadcast fundamentals. The Digital Sales Manager serves as the senior revenue leader for the market, responsible for driving total market performance with a digital-first mindset. This role blends digital strategy, team leadership, and client-facing sales execution. You will act as the market’s digital authority—guiding sellers, partnering with clients, and leading complex, integrated deals—while also overseeing broadcast sales activity.

Requirements

3+ years of sales management experience in digital and/or broadcast media
Extensive experience selling digital marketing solutions including Programmatic, Search, Social, Video, and OTT/CTV
Proven track record of driving digital revenue growth and exceeding sales targets
Strong understanding of full-funnel digital marketing strategies and performance metrics
Experience setting, tracking, and enforcing sales KPIs and revenue goals
Demonstrated success in consultative selling and complex deal execution
Excellent communication, presentation, and proposal development skills
Valid Driver’s License and insurance

Nice To Haves

Radio or broadcast experience is a plus, but not required
Website and owned-and-operated digital sales experience a plus

Responsibilities

Own and drive digital revenue growth for the market, with a strong emphasis on Townsquare Ignite and Amped solutions
Develop and execute a digital-forward sales strategy that aligns broadcast and digital into integrated, results-based programs
Set, track, and hold the team accountable to digital and total revenue goals, pipeline activity, and KPIs
Lead by example in selling complex digital and integrated campaigns, assisting Account Executives with high-impact opportunities
Drive new business development while expanding and retaining key accounts
Serve as the digital subject matter expert for the market
Lead adoption and mastery of full-funnel digital solutions including Programmatic, Search, Social, Video, OTT/CTV, and Owned & Operated digital
Analyze campaign performance and reporting to guide optimization, renewals, and incremental revenue growth
Translate performance data into clear, compelling insights for clients and sellers
Recruit, retain, and develop top-performing sales talent
Coach and train new and existing Account Executives on consultative selling, digital strategy, and solution-based presentations
Maintain a strong in-field presence, participating in client and prospect meetings alongside sellers
Set and enforce daily, weekly, and monthly activity, pipeline, and performance standards
Represent Townsquare as a trusted marketing partner to key clients, agencies, and community stakeholders
Monitor competitive activity and evolving market trends to identify growth opportunities
Act as a key member of the local leadership team