Digital Sales Manager

ESL Federal Credit Union•City of Rochester, NY

2d•$87,767 - $127,228•Hybrid

About The Position

The Digital Sales Manager is responsible for improving ESL’s digital sales performance and optimizing the digital banking sales funnels, from first engagement through account origination and onboarding. This role uses data to uncover friction points, diagnose root causes, and lead initiatives that directly impact the digital customer experience. The ideal candidate combines insight-driven decision making with the people skills to lead through influence, build alignment, and move work forward across departments. As ESL grows its digital capabilities, this position plays a critical role in shaping how we attract and convert digital prospects.

Requirements

Bachelor’s degree or 4 years equivalent directly related experience
Minimum 6 years of experience in digital acquisition, product analytics, or performance marketing to include:
Demonstrated experience analyzing data and presenting insights to stakeholders at all levels in a compelling, visual manner
Sales experience in heavily regulated industry
Demonstrated problem-solving and communication skills
Demonstrates alignment with ESL’s Core Values, mission, vision, and Purpose to help our community thrive and prosper

Nice To Haves

Bachelor’s degree Marketing, Business, Analytics, or related field preferred
Minimum 10 years of directly related experience preferred
Familiarity with tools like Google Analytics, Tableau/Power BI, and Excel
Proven experience with digital banking platforms
Experience with CRM platforms (Salesforce, HubSpot, etc.)
Understanding of customer journey mapping and user segmentation
Background in sales strategy or digital channel revenue forecasting
Comfortable collaborating across departments, leading discussions with stakeholders at varying levels, and balancing regulatory and business goals
Knowledge of accessibility principles and regulations in digital design

Responsibilities

Own and maintain visibility of full digital sales funnels for key banking products
Monitor and analyze key performance indicators including: site traffic, engagement, application starts, completion rates, and funded account conversions
Analyze data to identify trends, patterns, and friction points, balancing both quantitative data and behavioral insights
Provide regular performance updates and insights to senior leaders, highlighting opportunities for growth and prioritizing areas for optimization
Develop and maintain a data visualization strategy
Translate data into executive-level recommendations for funnel enhancements
Present insights to senior leadership and advocate for change based on data
Develop monthly and annual reporting
Act as a key connector across Marketing, Product, UX/UI, Operations, Risk, Compliance, Retail Banking, and other stakeholders to ensure alignment of digital sales goals
Facilitate problem-solving and align stakeholders around digital experience improvement initiatives
Lead working sessions to address identified friction points, ensuring collaborative solution design and buy-in across departments
Integrate omnichannel experience considerations into digital sales funnel strategy and optimization initiatives to drive cohesive customer journeys across digital and person-assisted channels
Design and execute A/B and multivariate testing strategies to improve conversion metrics
Work with Product, UX/UI, and Engineering to implement test variations
Track and evaluate outcomes, presenting recommendations and iterate based on results to drive improvement
Recommend strategic investments in digital sales capabilities (such as personalization tools, CRM enhancements, etc.)
Contribute to annual sales forecasting and digital channel goal setting
Maintain a forward-looking view of market trends to future-proof funnel design
Enable achievement of digital sales efforts through effective support and collaboration
Stay current on industry trends and best practices
Participate in training and self-development opportunities
Perform other related duties as assigned or appropriate to support business needs