Digital Sales Coordinator - Katc

Gray Media•Lafayette, LA

30d•Onsite

About The Position

The Digital Sales Coordinator is responsible for onboarding, workflow, and optimization of the Digital Advertising campaign, such as Campaign Operations & Order Entry, Digital Campaign Management, Reporting & Analytics, and Sales Support & Communication. KATC-TV is Acadiana's trusted source for local news, weather, and sports. As a part of Gray Media, KATC is building on its tradition of award-winning journalism while expanding its commitment to innovative storytelling, breaking news coverage, and serving the communities of South Louisiana with urgency, accuracy, and integrity.

Requirements

Familiarity with digital marketing products, including OTT/CTV, programmatic display, video, paid social, audience targeting, and mobile
Working knowledge of Google Analytics (GA4), ad trafficking platforms, and/or order management systems a plus
Proficient in Microsoft Office Suite, particularly Excel and PowerPoint
Exceptional organizational skills with strong attention to detail
Ability to prioritize, multitask, and meet deadlines in a high-paced sales environment
Strong written and verbal communication skills
Self-starter who takes initiative and works well both independently and cross-functionally

Responsibilities

Responsible for Digital order entry with a high level of accuracy across all platforms and campaign types
Work with the Sales team and the GDM (Gray Digital Media) Ad Ops team for all operational setup, trafficking, and campaign execution
Coordinate campaign onboarding, including creative submission, scheduling, and launch verification.
Troubleshoot Ad Operations issues and communicate with ME's & Clients when needed
Monitor pacing, delivery, and performance across all active digital campaigns (OTT/CTV, display, video, paid social, mobile, and audience-targeted products and more)
Proactively identify and communicate optimization opportunities to improve campaign performance and protect revenue
Troubleshoot Google Analytics (GA4), Google Tag Manager, Google Business Manager, Google Search Console, Meta Business Suite + more for all access issues and support proper attribution tracking setup for clients
Assist in the implementation and auditing of attribution and conversion tracking across campaigns
Ensure all campaigns are pacing to deliver in full and ensure all revenue is kept within the given calendar month
Pull, compile, and distribute regular campaign performance reports for internal stakeholders and clients
Maintain accurate records of campaign metrics, pacing, and delivery outcomes
Reconcile and audit third-party billing and impressions
Work closely with Media Executives and the current Digital Sales Manager to ensure seamless campaign execution and client satisfaction
Manage and communicate digital inventory availability and sell-through percentages to the sales team
Assist with compiling regular reporting and establishing recurring cadences per account

Benefits

Comprehensive Medical(Rx), Dental and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO