Digital Sales Analytics and Optimization Product Manager [On-Site]

Regions • Atlanta, GA

48d • $127,768 - $172,210 • Onsite

About The Position

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
At Regions, the Digital Product Manager leads the discovery, development, and performance of digital initiatives, capabilities, and/or products. This role will partner with internal stakeholders to address complex business issues and opportunities to optimize the customer’s experience with best-in-class digital offerings. Associates will do this by collecting, analyzing, managing, and reporting on key customer, production, and performance metrics. The associate at this position is considered a subject matter expert and relies on extensive experience and technical knowledge in the management of Digital products.

Requirements

• Bachelor’s degree and nine (9) years related experience in digital banking, digital product management, business case development, or financial services OR High School Diploma/GED and thirteen (13) years related experience in digital banking, digital product management, business case development, financial services, or business requirements/analysis
• Familiarity or working knowledge of project management and/or software delivery methodologies (i.e. Agile)

Nice To Haves

• Scaled Agile Framework (SAFe) Agilist or Product Owner/Manager certification
• Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Office of Foreign Assets Control (OFAC), or Consumer Due Diligence (CDD) experience
• Ability to influence and resolve conflicts
• Ability to work independently, with high level direction
• Critical thinking and strategic planning
• Demonstrated success in launching digital initiatives and/or major enhancements
• Excellent organization and project management skills
• Excellent written and verbal communication
• Financial analysis, business case development
• Proficiency in Microsoft Office, JIRA, and Confluence
• Proven ability to be effective in a shared services organization
• Deep hands on expertise with Adobe Analytics, including report suites, segmentation, calculated metrics, and dashboards.
• Strong experience leveraging Content Management Systems (CMS) for content performance analysis and optimization.
• Experience using session replay and behavioral analytics tools to enhance understanding of user behavior.
• Proven experience leading or owning A/B testing and experimentation programs.
• Strong understanding of digital acquisition funnels, web performance metrics, and user experience analysis.
• Advanced Excel skills; SQL and BI tool experience is a plus.
• Understanding of SEO/AEO, paid media, and integrated campaign measurement.

Responsibilities

• Defines and owns the long-term strategy, roadmap, and expansion of specified digital products and/or capabilities
• Manages performance information such as usage, sales, fraud, and other key information to provide forecasts and market evolution insights
• Guides other associates to create meaningful research and propose data-driven ideas to close customer experience gaps in customer journeys
• Owns the customer journey for a specific digital product and/or capability
• Quantifies investments in digital products and/or capabilities by creating agile lean business cases, communicating the value of those investments to stakeholders, gaining buy-in, securing prioritization through governance processes, and performing post release analysis
• Prepares and delivers presentations for the bank’s senior leadership
• Identifies and manages both existing and emerging risks associated with an assigned digital product and/or capability and ensures risks are effectively monitored, measured, and controlled in accordance with the bank’s overall risk management protocols
• Teams effectively in a matrixed organization of digital channel owners, UX leaders, business leaders, technology associates, and other key stakeholders to advocate for the customer and ensures the execution of strategic goals
• Prepares and/or provides guidance for front line associates about sales or service tools (e.g. field training and communication)
• Reviews marketing collateral for accuracy and ensures digital products are promoted effectively
• Understands industry research about customer behaviors, new digital offerings, new providers, and regulatory impacts while keeping department and business segment leaders informed
• Manges vendor relationships including responding to and sending requests, managing risk, and ensuring compliance
• Leads and mentors’ others within the department
• Assists senior management in evaluating technical skill level among team as well as curating development plans when necessary

Benefits

• This position is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance.
• Opportunity to participate in the Long Term Incentive Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level