Digital Revenue Director

HEALTHSTREAM INC•Nashville, TN

12d•Hybrid

About The Position

HealthStream is seeking a Digital Revenue Director to own and scale its digital growth engine. This is an individual contributor role responsible for driving cost-efficient lead acquisition and direct digital revenue through online programs. The role focuses on managing cost-per-acquisition metrics and achieving revenue targets for digital programs. It requires an operator mindset, balancing growth, efficiency, and monetization across digital channels. This is a hands-on position reporting to the VP, MissionCare, leading the strategy and execution of paid and organic digital programs, optimizing the full funnel from traffic to conversion to revenue without direct reports. The ideal candidate loves strategy and execution, presenting ideas and optimizing campaigns while collaborating with tech, product, and partners.

Requirements

Bachelors degree preferred or equivalent experience.
A digital operator, not just a marketer—you’ve owned revenue or pipeline tied directly to digital programs.
8+ years experience in paid acquisition and performance marketing with demonstrated results (previous job board experience is a plus).
Proven track record of driving revenue or large-scale acquisition through online lead generation programs.
Strong understanding of conversion optimization, funnels, and digital monetization.
Highly analytical and comfortable making decisions based on data.
Comfortable in a fast-paced, test-and-learn environment.
Experience in the jobs, marketplace, or lead generation space (highly valued).
Background in high-volume consumer acquisition or two-sided marketplaces.
Experience scaling digital programs with direct revenue accountability.
Solid computer skills- Office Suite.
Excellent written and verbal communication skills.
Excellent customer service and communication skills (both verbal and written).
Accountability to achieving sales and corporate goals.
Servant leadership traits required in order to successfully support, guide, lead, and motivate a team while setting clear expectations and building a positive team spirit.
Ability to lead in a dynamic and complex team selling environment.
Ability to communicate well with all levels of personnel.
Ability to have a point of view and to clearly articulate it have a voice.

Nice To Haves

Previous job board experience is a plus.
Experience in the jobs, marketplace, or lead generation space (highly valued).

Responsibilities

Own and optimize B2C cost-per-acquisition (CPA) across all paid and organic channels.
Scale high-performing channels (Google, Meta, programmatic, affiliates, etc.).
Test and launch new acquisition strategies and growth experiments.
Own all revenue generated through digital programs without a sales rep (e.g., on product revenue, online affiliates, etc.).
Optimize conversion funnels, landing pages, and checkout experiences.
Partner with product and marketing to increase conversion rates and average order value.
Shape and scale the digital revenue engine of a rapidly growing platform.
Build and manage a repeatable, scalable B2C lead generation engine.
Establish clear KPIs across the funnel: traffic, leads, conversion, revenue.
Continuously optimize for both growth and efficiency.
Partner with B2B to optimize B2B campaigns.
Be a key driver of growth for myCNAjobs, the nation’s largest network of caregivers.
Own performance reporting and insights across all digital channels.
Use data to inform budget allocation, channel strategy, and experimentation.
Develop attribution models to understand true ROI.
Adhere to all HealthStream security policies, procedures, and assigned training.