Digital Promotions Manager
About The Position
Texas A&M AgriLife is comprised of the following Texas A&M University System members: Texas A&M AgriLife Extension Service, Texas A&M AgriLife Research, College of Agriculture and Life Sciences at Texas A&M University, Texas A&M Forest Service, Texas A&M Veterinary Medical Diagnostic Laboratory. As the nation’s largest most comprehensive agriculture program, Texas A&M AgriLife brings together a college and four state agencies focused on agriculture and life sciences within The Texas A&M University System. With over 5,000 employees and a presence in every county across the state, Texas A&M AgriLife is uniquely positioned to improve lives, environments and the Texas economy through education, research, extension and service. About AgriLife Digital Education: Our primary focus is advancing the mission of Texas A&M AgriLife through educational development and engagement. Our team translates research into practical and meaningful learning experiences. With platform strategy, we seek to enrich and engage learners across Texas and beyond. Our platforms, AgriLife Learn and AgriLife Register provide educational resources to both online and in-person audiences. What We Need: Are you passionate about making a difference in the world of education? Do you thrive on innovation and teamwork? If so, we want you to join our dynamic team at Educational Development and Engagement (EDE)! We are dedicated to embracing adaptability, pursuing excellence, practicing teamwork, fostering meaningful relationships, and celebrating the impact we make every day. As part of our complex team, you will play a crucial role in developing and supporting educational resources and platforms that reach hundreds of thousands of learners each year. Our vision is to create a sustainable future through education, and we need individuals like you who resonate with our values and vision. If you believe your skills, work ethic, and integrity align with our mission, we encourage you to apply and become a part of our exciting journey!
Requirements
- Bachelor’s degree in applicable field or equivalent combination of education and experience.
- Five years of related experience in planning and executing digital promotional campaigns and/or conversion optimization.
- Knowledge of word processing, spreadsheet, and database applications.
- Ability to multitask and work cooperatively with others.
- Ability to communicate clearly and effectively to ensure understanding.
- Excellent communication skills, including verbal and written communication.
- Exceptional interpersonal and relationship-building skills.
- Ability to use critical thinking and reasoning to solve problems.
- Strong marketing and promotional skills.
Nice To Haves
- Experience utilizing CRM software in digital promotions.
- Experience executing promotional campaigns via web, email, and social media.
- Experience with Salesforce Commerce Cloud.
- Graphic/creative design experience.
- HTML experience.
Responsibilities
- Leads the development and execution of digital promotion strategies across EDE revenue-generating platforms to drive customer acquisition, engagement, and conversions.
- Prioritizes promotional efforts and campaign calendars based on organizational goals, audience needs, and performance data.
- Creates product description guidelines and best practices and ensures all product pages, landing pages, and other elements on AgriLife Learn are optimized.
- Ensures AgriLife Learn is optimized for usability, engagement, and conversion through ongoing evaluation of design, navigation, and content effectiveness.
- Conducts regular reviews of platforms, processes, and team outputs to identify improvement opportunities and enhance overall performance.
- Owns the design and ongoing optimization of end-to-end user journeys to improve engagement and conversion.
- Develops and oversees compelling promotional content across email, SMS, and other digital channels to align with campaign goals.
- Identifies new opportunities and drives innovative campaigns across available promotion channels to increase customer acquisition and conversions.
- Defines campaign setup, workflow, and performance optimization and processes to deliver innovative product and event promotions.
- Identifies and tests new approaches to improve campaign performance, including experimentation with channels, messaging, and user experience.
- Provides day-to-day direction, feedback, and prioritization for team members responsible for promotional campaigns and assets.
- Applies marketing research and performance data to continuously refine promotional strategies to improve outcomes.
- Measures and reports on campaign and platform performance, including conversion rates and engagement metrics.
- Translates data into actionable insights and recommends specific improvements to campaigns, user experience, and promotional strategy.
- Builds and maintains strong partnerships with internal and external stakeholders to align with organizational and unit goals.
- Collaborates with stakeholders to develop targeted, engaging, and personalized promotional content.
- Recommends data-informed improvements to personalization strategies, product and event listings and promotions, and user experience (UI/UX).
Benefits
- Health, dental, vision, life and long-term disability insurance with Texas A&M AgriLife contributing to employee health and basic life premiums
- 12-15 days of annual paid holidays
- Up to eight hours of paid sick leave and at least eight hours of paid vacation each month
- Automatic enrollment in the Teacher Retirement System of Texas
- Employee Wellness Initiative for Texas A&M AgriLife
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
