Digital Program Manager

Acosta•Bentonville, AR

11d•Onsite

About The Position

The Digital Program Manager manages and executes digital marketing, social media, influencer, and shopper marketing programs for agency clients. This role develops content strategies, leads influencer and creator initiatives, researches emerging retail marketing trends, and identifies innovative ways to bring content to life through Sam's Club activations and other shopper marketing experiences. The position is responsible for content development, user-generated content (UGC) programs, campaign measurement, analytics reporting, and client-facing communication and presentations.

Requirements

Bachelor’s degree in Marketing, Media, Communications, PR, or related fields preferred.
Three years of relevant work experience
Researches and recommends innovative ways to bring digital content into physical retail environments.
Proven ability to adhere to brand-specific voice and transitions between multiple clients efficiently
Proven technical understanding of popular and new social platforms, and the online services & tools needed to monitor, schedule, and measure social media performance
Creative and design-minded individual with experience creating compelling, on-brand graphics and copy
Extensive analytics and reporting knowledge to deliver timely analytics to clients and agency
Ability to interact with clients and suppliers in a professional and prepared manner
Willingness to take ownership of assigned tasks
Ability to work autonomously and effectively under pressure in a fast-paced environment
Strong organizational and interpersonal skills with the ability to handle multiple priorities
Excellent interpersonal skills
Ability to keep abreast of emerging digital marketing platforms (mobile, digital signage, innovative digital solutions, social media, apps, etc.)
Assists with the setup and operation of digital screen equipment for in-office demonstrations, client presentations, and off-site activations, ensuring a seamless and engaging experience for clients, shoppers, and stakeholders.

Responsibilities

Develops quality content & graphic campaigns & disseminates it through in-store channels, including digital screens, for client programs
Acts as client liaison for various content approvals, responses, and new initiatives
Creates monthly recaps of performance for client programs, As well as final program recaps of the same programs
Monitors competitor activity for clients & agency to keep up with latest trends for content performance
Management and ownership of program critical paths, weekly meeting agendas and contact reports
Develops and manages influencer marketing programs for retail clients, including influencer identification, recruitment, contract coordination, content approvals, campaign execution, and performance measurement.
Conducts ongoing research into retail marketing trends, shopper engagement tactics, content innovation, and creator-led experiences to identify opportunities that enhance activations and client programs.
Develops user-generated content (UGC) strategies and manages content creation opportunities that deliver authentic brand storytelling across social, digital, and shopper marketing channels.
Develops creative concepts that integrate influencers, creators, digital content, and shopper engagement into Sam's Club activations, identifying opportunities to enhance demonstrations, roadshows, product launches, and experiential events through innovative content and creator partnerships.
Other duties as assigned