Digital Product Owner

Belk•Charlotte, NC

About The Position

We are seeking a Digital Product Owner to help drive the evolution of our digital commerce experience. This role will partner closely with UX, engineering, analytics, and business stakeholders to translate strategic objectives into prioritized product features and enhancements. The Digital Product Owner will be responsible for managing the product backlog, defining requirements, and ensuring that product initiatives deliver measurable improvements to customer experience and business performance. This role requires someone who can balance strategic thinking with hands-on execution, ensuring the development team is aligned on priorities while delivering high-impact features that support growth and optimization.

Requirements

4-6 years Experience in product management or product ownership Required
Experience working within Agile/Scrum environments Required
Strong ability to translate business requirements into technical product requirements Required
Excellent communication and stakeholder management skills Required
Experience managing product backlogs and sprint planning Required
Product backlog management
Agile / Scrum methodologies
User story writing
Data-driven decision making
Cross-functional leadership
Digital commerce product development

Nice To Haves

Experience in ecommerce or digital retail environments Preferred
Familiarity with A/B testing platforms, analytics tools, and experimentation frameworks Preferred
Experience working closely with UX design teams Preferred
Knowledge of conversion optimization and customer journey mapping Preferred

Responsibilities

PRODUCT STRATEGY & ROADMAP
Collaborate with leadership to define and execute the digital product roadmap.
Translate company objectives into clear product initiatives and deliverables.
Identify opportunities to improve customer experience, conversion rate, and engagement.
BACKLOG & AGILE DELIVERY
Own and maintain the product backlog, ensuring priorities align with business value.
Write and refine user stories, acceptance criteria, and functional requirements.
Lead backlog grooming, sprint planning, and sprint reviews.
Serve as the primary liaison between business stakeholders and engineering teams.
CUSTOMER & BUSINESS INSIGHT
Leverage analytics, customer feedback, and testing insights to inform product decisions
Partner with UX and research teams to validate product concepts.
Monitor performance metrics and continuously optimize features.
CROSS-FUNCTIONAL COLLABORATION
Work closely with UX design, engineering, merchandising, marketing, and analytics.
Ensure alignment across teams to deliver cohesive digital experiences.
Communicate product priorities and progress to stakeholders.
TESTING & OPTIMIZATION
Support A/B testing and experimentation initiatives.
Identify opportunities to improve conversion, usability, and engagement
Track performance against KPIs and iterate based on results.