Digital Product Owner Sr

Volkswagen AG•Auburn Hills, MI

12d•Hybrid

About The Position

Enabling a premium digital experience for customers throughout their journey with Audi and the ability to purchase Audi vehicles and products will be key for the future success of our organization. This role will focus on the creation of digital commerce experiences within the myAudi web and mobile app platforms. As we risk growing a gap between our online and offline world, there is a critical need for Audi to create a premium customer journey, ensuring the seamless integration of the digital and analog worlds, delivering a high level of emotional engagement. The Product Owner will be responsible for digital customer facing commerce experiences for Audi across US and CA. Our website will become the doorway into the world of Audi, a key milestone in the customer’s journey and a polished, personalized interface to connect to the brand. Providing seamless experiences across the breadth of Audi products that support and enable dealers to sell more products is key. Responsible for leading the agency design and development teams to deliver outcomes for customers that work for the business. Understanding the market, our customers, and the business is critical to deliver commerce solutions that delight Audi fans and owners. Working together with cross functional teams in the US, Germany, and Canada, while steering different parties and vendors, will be required to define and successfully implement the product strategy to realize the product vision.

Requirements

7 – 9 years experience in web and mobile digital development, with an emphasis in scrum and/or agile product ownership roles; and/or automotive industry experience
Bachelors’ degree in Business, Marketing, Computer Science, or Engineering
Blend of strategic and tactical thinking, creative and analytic reasoning, a deep knowledge of human-centered design, a love of data, and an interest in the auto industry
Passion for identifying and solving real consumer and business problems, and proven ability to prioritize high leverage opportunities to deliver to market
A bias to action and a proven track record of delivering iterative solutions to scale within a matrixed organization to market at rapid speed
Ability to guide matrixed partner teams as well as collaborate across brands and organization.
Ability to work as team with designers and developers to deliver great products
Comfortable working autonomously with strong focus on execution and driving project deadlines to completion
Strong analytical mindset and ability to use user research, data, and qualitative insights to create exceptional digital experiences
Agile Mindset: Proficiency in agile practices such as Scrum, Kanban, or Lean. Understanding of iterative development, sprints, and continuous improvement
Comprehensive understanding of the latest web and mobile product technologies and user experience best practices
Business Acumen and Financial P&L understanding
Customer service focused
Comfortable multi-tasking and prioritizing multiple deadlines
Success in developing strong working relationships across many layers of an organization, outside agencies and suppliers

Nice To Haves

Master's degree in Entrepreneurship, Business, Marketing, Computer Science, or Engineering
Experience managing the digital product development and delivery of direct to consumer web or mobile applications
A passion to develop and grow a new services portfolio in an emerging industry.
Knowledge of standard automotive industry business processes
German language skills a plus
An understanding of privacy, regulatory, cybersecurity, and technical aspects of data services/solutions.
Experience building digital products for multiple countries/markets, in particular eCommerce products
Deep understanding of user-centered product development practices and user research best practices
Familiarity and experience using tools such as Jira and Confluence for product user stories and agile development

Responsibilities

Drive development to deliver the product strategy, for both desktop and mobile website enabling a premium purchase experience
Engage and inform management and stakeholders of developments
Manage budgets and quality of defined projects together with Audi AG, the cross functional team, agencies and Audi leadership
Transforming the digital experience into a personalized commerce experience by taking a customer centric perspective
Steer cross-functional teams and define the needs of the commerce experience and find solutions with the Audi AG and NAR IT departments
Support procurement and budgeting tasks
Collaborate with and steer the digital agency in terms of solutions to achieve business outcomes, based on required timelines and budget
Help gather user input and market trends to define product requirements
Work within an Agile compliant framework and collaborate with partners/business owners to convert strategy and priorities into tangible business requirements, prototypes, design concepts, and feasible product roadmaps
Understanding business implications of decisions in order to align work with strategic goals
Review customer satisfaction results; recommends, designs, and implements personal and business unit action plans
Review, analyze and prioritize Voice of the Customer feedback to incorporate in user stories
Guide development teams to produce creative solutions that deliver results by connecting them to the business teams and product vision
Organize interdepartmental activities to ensure completion of the product iterations on schedule and within budget
Facilitate interdepartmental product owner meetings to enable sharing of agile best practices and peer coaching opportunities